There’s an ad for the Nissan Juke which involves a guy getting donuts on the way to a meeting. Not a preposterously dumb add on the scale of dumb ads, except that the voiceover at the end says, in this incredibly self-satisfied fashion, “that’s right… we put a turbo into a sportcross”.
This irritates me for several reasons:
(1) What the heck is “a turbo”? Isn’t turbo an adjective?
(2) For that matter, what the heck is a sportcross?
(3) This ad implies that one of the great quests in modern life has been the challenge of putting a turbo into a sportcross. Like, the way that the 4-minute-mile seemed to be such an important barrier for human achievement, so is the dilemma of how to put a turbo into a sportcross.
Another ad that bugs me is a radio ad that begins (this is fairly close to a direct quote) “the original name for the internet was the world wide web”. That is wrong on SO many levels. Well, at least two.