Are the non-swishy gay males interested in fashion Barbies? (as opposed to the other kind of Barbie I guess)
They could have had the kids sitting around going all Fashion Police on Barbie there and mocking her giant phone.
What does swishy mean?
Indeed, babies are not born saying* anything*…
Effeminate.
A lot of TV commercials seem put together using “paint by the numbers” stereotypes, and, indeed, have done so for decades. (It used to be always the stay at home housewife portrayed doing the house chores in the 50’s, then all the dads/husbands were always the “clueless” ones in the 80’s.)
In general, many people use stereotypes as a kind of mental short hand when needing to group people into categories. Advertising companies and marketing departments use “target demographics” as well, in order to tailor their products. I wonder if sometimes they become blind to their own stereotyping habits, and the stereotypes seem more exaggerated to the rest of us, who don’t need to deal with thinking about demographics on a daily basis.
Yeah, isn’t that a type of cherry? 
What I find most objectionable from reading the article are the prices on the dolls, clothes and purses. Ouch!
As long as they don’t forget to include the Fabulousity I have no problem with the commercial.
There’s a lot of that going around.
The article linked to a video on Moschino’s YouTube channel, not Mattel’s. I know Moschino from way back, and I am pretty sure this spot is basically them trolling again, not an actual Mattel product.
“Fight the Fashion Monster!”
Here we see a very Barbie-themed Moschino show from January: - YouTube
Moschino’s fashion house has long had a wry and sardonic attitude toward marketing.
You got it: The ad is fake.
Ha, I was wondering if that might be the case.
Though, for the record, the “swishy kid” is clearly an attempt to emulate the head designer from Moschino, whose name I don’t recall. He also goes around saying everything is “fierce”, and has that hairstyle.
I do wonder if an ad created, approved, produced and paid for by Mattel and intended to drive viral traffic and awareness of the brand can truly be considered “fake” just because it didn’t hit the airwaves. Mattel was Ok with the video reviewers thinking it was a genuine ad that was going to get airtime for several weeks.
Mattel is (IMO) being just a little too cute with this dance.