I wonder if graphic designers deliberately include inside jokes in the logos they design, or if they steop back and really see how the logo will be seen by others.
Let’s analyze the logo for the Instituto de Estudos Orientais (SFW), a student organization at the Universidad Federal de Santa Catarina in Brazil. Do you see the sun rising over the silhouette of a temple, or something else?
I understand what it’s supposed to be, and I also understand what people are seeing. I just can’t seem to help seeing it as an abstract Ronald McDonald.
Me? I’d rather look at things shoved up rectums than clowns any day.
I have a feeling that logo won’t be around for much longer. At least not for the *front * door of the institute. I’m sure that the institute is known for it’s penetrating insights.