This looks terrible - ripoff of VH1 or E!TV “biography” shows with interspersed with celebrity comments, only with worse celebrities. Having the NFL Today team give their opinions of the best ever - lame.
Anyway - is there anyone who doesn’t think that the best Super Bowl ad ever was Apple’s 1984?
What other ones stick out? Having worked in the Internet industry during the boom, I always fondly remember the E-Trade one with the monkey and the, I guess, hillbillies, clapping hands to “La Cucaracha” and the tagline “Well, we just wasted a million dollars”.
Apple 1984 was the best by all rational standards. Everyone remembers it, and it was only shown once. It was years before it was shown again, and Mean Joe Green was on the air constantly during its run (did it actually premiere at the Superbowl? I saw it so many times that I never associated it with the game before this.)
So you have an ad that appeared one time, and which people still remember twenty-two years later, vs. one that had mass saturation on all networks for months.
Mean Joe Green by a mile over the Apple one. While the ad was controversial and artsy, was it successful? Did the sale of Apples go through the roof? An ad should be judged on the ability to generate greater sales or revenue.
Setting aside that criteria, I thought the content of the Apple ad was kinda meh.
I work in broadcasting, so the FedEx commercial about the company that spent millions of dollars on a commercial, with the Rockettes, Garth Brooks, and dancing kangaroos, then had to run a crawl across color bars because their ad agency didn’t use FedEx to ship the spot had me rolling.
I liked the Budweiser one at the 2002 Super Bowl, where the Clydesdales ride across the snow to the Statue of Liberty, and bow before it. The one last year, where passengers in the airport gave returning soldiers a standing ovation, made me well up too.
The Apple 1984 ad was the best without question. For one, it was the first “Super Bowl ad”. It demonstrated to ad agencies that the Super Bowl was the place to be, and it’s been that way ever since.
The Apple ad was actually shown twice, by the way, but one was late night on some obscure Midwest channel so it could qualify for awards.
Honorable mention goes to the Bud Bowls. First there was the Freezer, then it was the Washer, the Dryer, and the Kitchen Sink. When the first one pulled a Stanford-Cal and went through the band it was destined for immortality.
Funniest commercial was the Bud Light, “What are you doing?”.
And I agree about Mean Joe Greene – I never associated that commercial with a Super Bowl. But then, the concept of “Super Bowl Commecial” pretty much started with 1984.
There’s another interesting sub-topic – why are there so many Super Bowl commercials that never get aired again? You’d think they’d want to re-coup their investment. (But in the case of Bud Light and the farting horse…thank God for small favors.)
I also liked the one with the dalmatian puppies-one gets picked by the firemen, and sticks its tongue out at its littermate.
Flash forward four years. The fire carriage is driving past another one…drawn by famous clydesdales. Sitting on the box of the Budweiser carriage is the rejected puppy, who now sticks ITS tongue out at the first one.
Oh, and what about the McDonalds ad for Superbowl XXX (probably the only thing I WANT to remember from that one!), with the baby in the swing, it would cry on the back swing, cry on the upswing. On the upswing, it could see the golden arches.