Have you ever completely misread a brand name, because it somehow resembled something from an unrelated area of your life?
I work in foodservice, and one task that needs to be performed regularly is removing the lime scale from various water-using pieces of equipment (dish machine, steamer, steam table, etc.) We usually refer to this process as “de-liming”. The names of the various chemical products used to remove lime scale are usually evocative of the process.
So imagine my surprise when I noticed that my local Safeway stocked this stuff in the freezer section.
Seriously, it took me quite a bit of staring at the package before my brain sorted out that I wasn’t reading “De-lime-X”, it was actually “Deli-Mex”. Part of the problem was that the actual name was all one word, in all caps: “DELIMEX”.
I saw some off-brand plastic bins at the dollar store. Now, I understand that the off-brand name was supposed to make people think of a well-known national brand known for its plastic storage containers.*
That is NOT the first thing I thought of when I saw the sign for “Rubber Queen.”
I am forever misreading signs and billboards at a brief glance, and what I think I see is usually hilarious. It’s very dull to glance again and find the sign to be perfectly prosaic.
James Thurber wrote a fun column about going around after having forgotten to wear his glasses, and all the funny things he thought he saw. (This also applies for those of us whose hearing is starting to go.)
“He thought he saw a saucer,
flying without wings.
He looked again and saw it was
a pie-plate hung on strings.
‘That will teach me,’ he averred,
‘to look once more at things.’”
The cool thing is, there actually is a highway by that name - the major freeway passing through western Jerusalem. And yes, the signs are just as funny for the exact opposite reason.
There’s a southern California casino/resort called the Morongo that has ads on TV pretty regularly around here. I can’t read that name without thinking ‘moron, go!’
I live in farm and ranch country, and a lot of local businesses are named after cattle brands. We used to have a gas station named “Bar-F”. Its sign proudly displayed its name, right above the gasoline prices.