Wiki says John Lennon took the phrase from a barker. I assume it means something like “Come on, everyone!” or “Hey, take a look at this!” Is that right? Is the phrase still in use in the UK by hucksters, promoters, etc.? If so, is it self-consciously quaint nowadays? Did the Beatles song give it a new lease on (linguistic) life?
Yes, it basically means ‘pay attention to this’ and would be used by fair ground promoters, market traders and the like. It sounds a bit quaint/Victorian, but still gets quite a few Google hits so is still used by the media, if in a slightly tongue-in-cheek way. Here’s an example from our nation’s finest toilet paper
You’ve hit the nail on the head with the meaning, “roll up!” means something along the lines of “come here everyone!”. It brings to mind a cricus master at a big top.
It’s not so quaint that it would be used only self-conciously. For example “Roll Up! Apples! A pawnd a pawnd!* Get your lovely apples!” would be somethign you’d almost certainly hear (or a variation) at a traditional british market.
*a pound (for) a pound
It isn’t a traditionalmarket without a barker IMO, you get barkers all over the country. I was born not solong ago in South London and the barkers are something I remember well. I know of a green grocer’s shop in central Reading that often has a barker.
The first time I encountered it was in one of James Herriot’s veterinarian books. I think it was the story about Mr. Partridge, whose dog had testicular cancer, and some hooligans had chalked something on his wall like “Roll up and see the famous one-balled dog!”
Yes, I realised after I posted that that I have hardly seen all the markets in the UK.
I think it’s very much the exception rather than the rule, though.
I remember one old chap who had a market stall in Richmond about 20 years ago who used to yell out “lovely, lovely” but he seemed somewhat incongruous. But, then again, it was Richmond.
I read about the founding of Two Guys (think K-Mart, Wal-Mart, Target). One cashier did a pitch that went “Ladies, ladies, come over, come over! We’ve got the merchandise! We’ve got it for you!” and was sternly warned not to do that again, as this was an enclosed store, not a stall market.
I disagree that it’s exceptional, based on anecdotal evidence: the market in the Oxfordshire town where I grew up had fruit & veg barkers: “'Ere y’are ladies, pound a mush, firty pee!” and so did Portobello market in the west of London when I visited it.