Burger King suggests to McDonlads a "McWhopper" for one day

Story here

BK suggested to McD’s to have a one day only pop-up store that combines the two franchises and have the proceeds go to a charity that celebrates international day of peace.

What a kickass idea! No word yet if McDonald’s accepted the proposal, but a tweet made it seem like they were at least interested in something.

from the linked article

It better be BK if you have any hope of getting me there. Seriously, it’s a nice idea and it’s good PR for them if they go through with it. I don’t see it producing much of a change in the status quo though.

BKs fries are far inferior to McDs fries. You’re nuts if you think otherwise.

Well, so much for peace in our time.

I don’t think it’s supposed to mark a change. It’s just a one-off PR thing to make the franchises look good (better in BKs instance since it’s their idea)

“And I’ll have a large Copsi with that.”

With Burger King having floated the idea, it becomes impossible for McDonalds’ to not follow up on it. There are a lot of details to work out, though.

They responded yesterday:

Seems like a pretty clear and pointed “no” to me.

“We don’t appreciate having the stunt sprung on us like this, and also, btw, it’s maybe a little bit offensive to compare corporate rivalries to the horrors of actual war that people are actually experiencing in the world right now…”

A surprisingly ethical response IMO, but in the end it’s all marketing.

You’re right about that. McD’s fries when they’re hot and salty? Mmmmm

Who else had the image of Ronald waking up with The King?

OK - so how would we combine their food to do this ourselves? Half of a Whopper layered with the special sauce part of a Big Mac? I am not seeing the obvious combo.

Other than Coke (not Pepsi) and McDonald’s fries personally.

BK has onion rings, which is a point in their favor no matter how bad they are. A halfsie order of rings and McD fries would be awesome.

I actually think it’s not very good marketing. They tried for the right tone, but they fail with that schoolmom-style chastisement for mentioning the “burger wars.” Of course BK was not comparing their competition to real war. That’s just what they were called, so they were playing off of it That’s McDs trying to put that spin on it to try and make the proposal look bad.

Similarly with proposing a more meaningful, global action. And I see no mention of it being something sprung on them.

Honestly, it reads rather passive aggressive to me. And it did to NBC News as well. Or, at least, they chose an to quote an expert (Martin Lindstrom) who said that.

OK - take a Big Mac, swap out one patty for a flamebroiled one. Then put a couple of onion rings in there under the bun.

Maybe that is the McWhopper.

This stunt reminds me of that scene from *Coming to America *(Eddie Murphy) where the two old, former, aristocrats are living in a cardboard hovel by the river - “I’m still not talking to you, Mortimer!

Both franchises are being hammered by competition, they need to develop some gimmick to get attention. BK has done nothing more than ride McDonalds’ coat-tails for years (thru ups, and now downs). I am not surprised McDs is brushing this aside. The burger wars have moved to another battlefield, leaving these two old soldiers behind.

Clearly, the only sustainable compromise is to have them serve Hardee’s fries.

The McWhopper was going to be essentially a Big Mac with the bottom half being a Whopper. So I guess get a full cheeseburger with Mac sauce and a Whopper, then take off one of the buns and cram them together.

(If you want to get more specific, it was McDonald’s top bun, patty, cheese, lettuce, Mac sauce, middle bun and Burger King’s tomato, onion, ketchup, pickles, patty, and bottom bun.)

The website is still up, and it’s one of those fancy scrolling ones. If you’d rather have a link to the YouTube video in the middle that actually specifies the ingredients, that’s here.

I spent too many years working for McD’s and I can’t even stand to look at the things anymore. I swore off french fries entirely for about a decade after I left and I see no reason to go back now. It’s an easy choice for me, McD fries or no fries - I’ll skip them thanks. You can have my share.

“…and a Poke…” :smiley:

I’ve had Copsi. It’s not all that good. They don’t mix all that well.