BK suggested to McD’s to have a one day only pop-up store that combines the two franchises and have the proceeds go to a charity that celebrates international day of peace.
What a kickass idea! No word yet if McDonald’s accepted the proposal, but a tweet made it seem like they were at least interested in something.
It better be BK if you have any hope of getting me there. Seriously, it’s a nice idea and it’s good PR for them if they go through with it. I don’t see it producing much of a change in the status quo though.
I don’t think it’s supposed to mark a change. It’s just a one-off PR thing to make the franchises look good (better in BKs instance since it’s their idea)
“We don’t appreciate having the stunt sprung on us like this, and also, btw, it’s maybe a little bit offensive to compare corporate rivalries to the horrors of actual war that people are actually experiencing in the world right now…”
A surprisingly ethical response IMO, but in the end it’s all marketing.
OK - so how would we combine their food to do this ourselves? Half of a Whopper layered with the special sauce part of a Big Mac? I am not seeing the obvious combo.
Other than Coke (not Pepsi) and McDonald’s fries personally.
I actually think it’s not very good marketing. They tried for the right tone, but they fail with that schoolmom-style chastisement for mentioning the “burger wars.” Of course BK was not comparing their competition to real war. That’s just what they were called, so they were playing off of it That’s McDs trying to put that spin on it to try and make the proposal look bad.
Similarly with proposing a more meaningful, global action. And I see no mention of it being something sprung on them.
Honestly, it reads rather passive aggressive to me. And it did to NBC News as well. Or, at least, they chose an to quote an expert (Martin Lindstrom) who said that.
This stunt reminds me of that scene from *Coming to America *(Eddie Murphy) where the two old, former, aristocrats are living in a cardboard hovel by the river - “I’m still not talking to you, Mortimer!”
Both franchises are being hammered by competition, they need to develop some gimmick to get attention. BK has done nothing more than ride McDonalds’ coat-tails for years (thru ups, and now downs). I am not surprised McDs is brushing this aside. The burger wars have moved to another battlefield, leaving these two old soldiers behind.
The McWhopper was going to be essentially a Big Mac with the bottom half being a Whopper. So I guess get a full cheeseburger with Mac sauce and a Whopper, then take off one of the buns and cram them together.
(If you want to get more specific, it was McDonald’s top bun, patty, cheese, lettuce, Mac sauce, middle bun and Burger King’s tomato, onion, ketchup, pickles, patty, and bottom bun.)
The website is still up, and it’s one of those fancy scrolling ones. If you’d rather have a link to the YouTube video in the middle that actually specifies the ingredients, that’s here.
I spent too many years working for McD’s and I can’t even stand to look at the things anymore. I swore off french fries entirely for about a decade after I left and I see no reason to go back now. It’s an easy choice for me, McD fries or no fries - I’ll skip them thanks. You can have my share.