I am currently living in Japan. I went to college here and during that time I noticed that pretty much all advertising on the trains focussed on:
Marriage
Golf
Beer
Vitamin Drinks
The untold story always brought a glimmer to my eye.
But in the time since then, it seems that advertising has lost such stories of daily life and just has various random stuff. Except butt squirters.
You just don’t know how annoying it is to be packed in a hot, crowded train for an hour every day with your nose three inches from an add for a “Do it yourself, medical enema squirter bulb. Now 10% longer!” (Yes, they do actually endorse the length.)
I do much prefer the adds where the famous actor who gets to stand in the add has a “I can’t believe I let my agent talk me into this” face to the “I just squirted ten minutes ago and mmm, zesty” smily living-from-check-to-check model. Unfortunately I switched trains so now I am only getting mister zesty.
Anyways. So I had a few questions on this phenomenon:
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How does a butt squirter work as opposed to a pill. My own imagination is just envisioning that whatever is squirted is going to be travelling back downhill pretty quick, so whatever needed to be unblocked–how is it getting reached? The only thing I can think of is that perhaps the medication just causes your anus to relax…?
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I have never seen or heard of butt squirters outside of Japan. Admittedly I have never been particularly needy of knowing how to unblock my portal, but still I have to wonder if this is primarily a Japanese thing, or if it is just more reserved as a last-ditch-measure in the US (and Europe?) than it is here?
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Why the sudden advertising? I doubt it is solely to brighten my mornings. Was there a new discovery? Something new in the Japanese diet to cause mass constipation? Or did somehow butt squirters become some sort of “fad”–for instance that they eh…excite?
Anyways, I’m sure I’ll regret any and all answers. But at least I have been able to share.