This is more of an agribusiness question than a culinary one. So I picked GQ over CS. We’ll see if TPTB agree …
Over the last 40+ years I’ve been paying attention, in the US butter is commonly available as either salted or unsalted.
The ingredient list of salted butter is/was always “Cream, salt” or lately “Cream (milk), salt”. So far, so simple. I just checked 2 nearby grocery stores and all 6 distinct brands of unsalted butter had “Cream (milk), salt” as the ingredient list.
Historically I’d seen unsalted butter with an ingredient list of “Cream, annato color” or sometimes “Cream, natural color”. When I just checked those same 6 brands of unsalted butter, all 6 said “Cream (milk), natural flavorings”.
Wiki Butter - Wikipedia tells us the color of butter varies by climate, animal feed, and the breed of cow. So coloring agents, usually annatto, are often added to standardize the color. It also indicates that the added salt is both a flavoring and a preservative. So far, so sensible.
Now the questions:
If manufacturers believe colorants are needed to standardize the color of unsalted butter, why is this not also true for salted butter? In 40+ years of shopping I’ve never seen a colorant listed in salted butter. Considering that unsalted butter is mostly for baking & salted is for table use, it seems the manufacturers are controlling the appearance of the wrong type. What’s really going on here?
When and why did the additives in unsalted butter switch from being labeled natural colorings to natural flavorings? Is/Was it just a nomenclature change in the regulations, or are they now able to add actual flavoring agents? What flavorants are commonly used?
When did “Cream” become “Cream (milk)”? Is that to allow the use of less than 100% cream, or is it to make it obvious to the illiterate population of the USA that butter is made from, you know, moo juice, rather than, say, soybeans & HFCS?
Anybody who has any useful knowledge of butter production feel free to expound on these or any related topic you’d like.
Thanks in advance …