Back when I was in high school I remember ads from – I think – Canadian Club Whisky. The ad claimed that a case of whisky was buried at a remote, exotic place and was there for the taking by anyone who could figure out the clues and had the resources, fortitude and stamina to go dig it up.
It seemed like a fun idea. Why was it discontinued? With shows like Survivor I think it would be popular.
Were any of the cases of whisky not found? If so, are they still there; or did the company retrieve them?