I feel much the same although a good part of that is probably that I don’t know/care about who Captain Marvel is. I’ll give them the benefit of the doubt since I wound up enjoying Guardians of the Galaxy, Ant-Man and Doctor Strange (somewhat on that last one), none of who I was familiar with. But at the same time I can’t get all excited about it before it happens.
At some point in a meeting I didn’t attend showing Blockbuster video has become shorthand for “This is the 90s.” In my memory Blockbuster didn’t kill the regional video stores until later.
As far as the movie, I think the Marvel formula is getting old. It’s nice they have a female hero for a change and access to the aspects of Fantastic Four they didn’t have before (skrulls) but I just kind of shrugged.
Blockbuster was definitely “a thing” in the 90s and has universal recognition versus your regional chains. So everyone can say “Heh heh, Blockbuster. I remember those. That’s funny because I remember it.”
Captain Marvel also has the benefit of not being an origin story as such. That plus a strong female lead plus anticipation for how it fits with Infinity War 2 makes this movie exciting.
Thing is, this trailer doesn’t strike me as at all Marvel Formula — because, if I were to pick one trailer it seems to be in the mold of, I’m thinking Man of Steel.
You know: a little glum, amidst some uncertainty about one’s place in the world; and kind of slow and portentous; and they’re not going for quips, or for ‘up’ music cues to carry the thing; and, well, there’s just a looming ‘seriousness’ to it.
I accept this premise for the general public but that doesn’t mean that I, personally find them all that interesting any more. Speaking only as a single data point and as only one potential movie ticket purchaser. In general, they are working far too much blatantly silly humor into their films. I could barely sit through the second GotG movie and they were just annoying in Infinity War. Don’t get my wrong. I have no problem with humor. It beats the deadly serious tone of most of DC’s movies but it needs to be done cleverly and in the appropriate quantity. Tony Stark is funny but he can afford better quip writers. Banner’s high dive onto the rainbow bridge was just a cheap laugh and a call back to a better movie.
There are some very interesting and humor-friendly characters that I would love to see. Where’s that She-Hulk movies that keeps getting floated around. Maybe they can CGI up some muscles on Bruce Campbell and cast him as Wonder-Man. With that smile, attitude and chin, he’s a natural. When Marvel starts making movies about characters that actually interest me then I’ll get excited. Right now, the only film in the Marvel pipeline that actually might get me into the theaters is the New Mutants
That’s my thinking. On the other hand, if I want to second-guess myself, both GotG and Ant-Man were played more for fun. I enjoyed the more “serious” (such as a Marvel movie can be) Dr Strange less. I’m guessing this will be played (again, relatively) straight.
But, if I want to second-guess my second-guessing, my understanding is that Black Panther was played straight (still haven’t seen it) and everyone seems to think that movie was the best thing since pumpkin spice.
In the end, I’ll see it either because my wife will make me go to the theater or I’ll see it at home. I’m sure I don’t resent the time I spend seeing it but I’m not excited right now either.
I agree with you on this. I was expecting one final quip once the title card came up, and am surprised that we didn’t have it. I remember seeing the trailer for Dr. Strange and how straightforward that looked, until after the title card when we got the Shambala/wifi password joke.
It’s a first trailer, we’ll clearly get many more, so I’m withholding judgment. Then again, I love the Marvel movies and they can do no wrong for me. They could film a dumpster fire for 2 hours and I’ll be excited.
Financially until Black Panther and Infinity war, their Box office peaked with the first Avengers six years ago. I would ague that was the peak for them creatively too. The subsequent movies have copied that tone and formula to varying degrees ever since with a few exceptions.
I like the Marvel movies still but they just don’t wow me anymore. Maybe I am getting older or maybe they are tired, I don’t know.
Yeah, sorry, that’s clearly not true. Critically, their movies since Avengers have done much better than the ones before, and if Avengers made more money it was because it was the first of its kind on film and people went to see it 6-7 times in the theater. The Phase 2 and 3 movies made MUCH more money than the Phase 1 movies, with the exception of Avengers: Age of Ultron not quite reaching Avengers level.
Blockbuster was the national video rental chain of the 'Nineties. Hollywood Video was kind of a distant second. So yes, using Blockbuster as a signpost of “this is a period piece set in the 1990s” is wholly appropriate.
Marvel definitely has a formula for their films, but they keep them fresh by letting each movie set in a particular genre and style (Captain America: Winter Soldier as a political/conspiracy thriller, Civil War as a psychological thriller, Ant-Man as a heist movie, Thor: Ragnarok as 'Eighties-style high fantasy, et cetera) and giving the heroes distinctive and very human weaknesses; Peter Quill’s insecurity about not being Thor (even though as the offspring of a Celestial he is arguably as or more powerful than Thor) was riotous. Marvel Studios has figured out how to create an interrelated universe that still gives dramatic heft and distinct identity to individual stories and heroes without having to back-reference everything in the way that, say, the Star Wars and Star Trek franchises have. Even with every film since The Avengers leading up to Infinity War it still feels as if there is a much larger universe beyond the immediate story. (The service given in Age of Ultron to introducing all of the Phase 3 elements is what actually weakened the film, an error that Marvel didn’t reproduce in the later films.)
Marvel has had their better and weaker movies–nobody is going to tout Thor: The Dark World or the The Incredible Hull as great films–but as a narrative universe they’ve created a mostly consistent set of engaging characters with plausible motivations, realistic weaknesses, and most importantly, a better reason to come together than that their mothers all had the same first name, or they shared some kind of bacterial parasite.
I’m cautiously optimistic about Captain Marvel even though Brie Larson would not have been my first or even second pick for the role. I have confidence they’ll make it work, and seeing Nick Fury and Agent Coulson earlier in their careers should be awesome. I’m still hoping for a 'Sixties or 'Seventies Agent Carter/Howard Stark/Young Nick Fury movie as a post-Avengers 4 option as well as plenty of new narrative directions once the Thanos storyline is wrapped up. The willingness of Marvel Studios to depart from the comics while still hewing toward the general concept of a long term narrative is encouraging.