Car companies with "themes" to their model names

This is a bit of an offshoot of the cars named after geological features thread. How many car companies can we think of that have or have had a certain “theme” to their model names?

Here are a few I can think of off the top of my head:

Ford: “Horses” – Mustang, Bronco, Pinto
Chevy: “Beaches / beach towns” – Delray, Biscayne, Bel Air, Malibu
Chrysler: “Meteorological phenomena” – Plymouth Breeze, Dodge Stratus, Chrysler Cirrus
Toyota: “Crowns” – Crown, Corona, Corolla, and arguably Camry all mean “crown” (“Camry” is pronounced like the Japanese word for crown)

Lincoln: “Letter garblygook” - MKS, MKZ, MKT, MKX, LT, LS, etc.

The “MK” nameplates are ostensibly a homage to the various Lincoln/Continental “Mark-“ series cars of the Land Yatch era.

In various times you also had for example, Ford SUVs of the 90s and 00s starting with “E” -Explorer, Escape, Expedition

Lamborghini likes to name their cars after fighting bulls, at least this century.

At one time, most Chevys had names starting with C: Corvette, Corvair, Citation, Chevy II, Caprice, Cavalier, Camero, Chevelle, etc.

Currently all of Buick’s vehicles start with “En”: Envista, Encore GX, Envision, and Enclave.

And BMW has a very logical numerical naming scheme that is appealing to technology-minded people such as engineers.

https://www.bmw.com/en/automotive-life/BMW-naming-system.html

My first new car was a 1992 BMW 325is.

  • The first digit indicates the model line (in my case, the so-called 3-series).
  • The second two digits is used to indicate the approximate engine displacement (or power equivalent for hybrids or electric vehicles). In the case of my vehicle, the engine displacement was 2.5 L (liters).
  • The next letter indicates the type of engine. Gasoline-powered cars (fuel-injection vehicles) bear an i, and diesel engines have a d. An e in the model name means that it is a plug-in hybrid.
  • The next letter (if any) is an optional letter that might indicate all-wheel drive (x), or a sport 2-door version (s).

Aston Martin had a “V” theme going for a while - Vantage, Valhalla, Valkryie, Valour, Vanquish, Volante, Virage.

Ditto Lotus with the “E” - Elise, Esprit, Elan, Exige, Excel, Emeya…

And in the late 00s / early 10s their sedans all started with ‘F’ – Fiesta, Focus, Fusion, and Five Hundred (some people claim the main reason they dropped the long running Taurus name and replaced it with the Five Hundred was to fit with the F theme).

Volvo used to have a similar system:

  • The first digit was the model line
  • The second digit was the number of cylinders
  • The third digit was the number of doors (with 5 designating station wagons, the rear hatch counted as a door).
    So a Volvo 244 was a 200-series, 4 cylinder, 4 door sedan.

Then in the 1980s they dropped that system and they were all just Volvo 240s, etc. regardless of the engine or body style.

Tesla’s first four models tried to spell SEXY, but the model E was already taken so they made it the model 3 to spell S3XY

I always just assumed the Model 3 was just named that because it was their third model after the original Roadster and Model S. But spelling S3XY totally sounds like something Elon would do, so I believe your explanation.

But in the very early days Ford just used sequential letters for their model names. The Model T was called that because it came after the Model S, which came after the Model R, etc. I guess Ford let the trademark on “Model S” lapse ages ago, if they ever bothered trademarking it at all.

Seat named seventeen car models after Spanish cities or towns: Seat Ronda (a town in Andalucía), Seat León, Seat Toledo, Seat Ibiza, Seat Málaga, Seat Marbella, Seat Córdoba, Seat Inca (a town in the Isle of Mallorca), Seat Alhambra (in Granada), Seat Arosa (after the town Villagarcía de Arosa in the province Pontevedra), Seat Altea (in Alicante), Seat Arona (in the Island of Teneriffe), Seat Tarraco (the Roman name of Tarragona). Source.
Volkswagen had a thing with winds for a while:
VW Bora: Downwind on the eastern Adriatic coast.
VW Jetta: Derived from jet stream; strong air current in the troposphere or stratosphere.
VW Passat: German for trade wind: Very steady wind occurring worldwide in the tropics and subtropics.
VW Santana: derived from the warm and dry Santa Ana winds in Southern California; also known as devil winds, devil’s breath, or red wind.
VW Scirocco: hot wind from the Sahara Desert towards the Mediterranean Sea; sets the Sahara dust in motion, which is carried by other winds as far as Germany.
VW Vento: Italian for wind.

Then they went for animals:
VW Beetle, VW Fox, VW Iltis (a type of marten), VW Lupo (Latin for wolf), VW Tiguan (a portmanteau, combining ‘tiger’ and ‘iguana’),

and they have also dabbed in mythology:
VW Amarok: giant wolf in Inuit mythology.
VW Eos: goddess of dawn in Greek mythology.
VW Phaeton: horse of the Greek goddess Eos

and a bit of sport:
VW Caddy, VW Polo, VW Derby, VW Golf.

Volkswagen names are all over the place, actually. Too many unconnected themes for my taste.

Mitsubishi almost had a celestial theme going with the Starion (supposedly a combination of Star and Orion) followed by the Eclipse.

Lancia …

  • beta
  • alfa
  • beta
  • delta
  • prisma
  • thema

… and a couple of greek (or latin?) letters of the alfabet that surely slip my mind…

OPEL had a military-jobs thing going on in the 60ies/70ies/80ies

  • Admiral
  • Kadett
  • Kapitän
  • Commodore

If you haven’t checked recently, the marketing department has made a hash of it in the last ~3 years.

Lots of the old logic persists, but now with a pile of random exceptions.

Puch as well …

  • Pinzgauer
  • Haflinger

Expanded to political ranks later, for the Opel Diplomat and Senator.

And many Ford cars started with “F” for a long time: Fairlane, Falcon, Fairmont, Fiesta, Festiva, Fusion, Five Hundred, Fusion, Flex, Freestar, etc., plus, of course, the F-series pickup trucks.

Studebaker also used military / political ranks for a while. They had cars called the Commander, President, and even Dictator.

IIRC because people got the idea that “bigger number = bigger, better, more powerful car”. And that did correlate with engine displacement in the old days, i.e. the the 325 was bigger than the 318 and positioned higher in BMW’s lineup. But with the advent of smaller displacement turbocharged engines that no longer holds true. So they made all those exceptions so that the number correlates with the cars position in the model line but not necessarly the engine displacement.

True. But that wasn’t exactly what I was tbinking of.

Historically, say last 20 years, the M desigator was applied to their factory hopped-up versions of the base 3-digit model number.

Then here recently they just started spraying Ms all over the product line for the hell of it.

When M-whatever is the only version sold, it sorta loses it’s value as a designator of extra performance.

For a brand that lives or dies on customer perception of performance, screwing w the performance hierarchy is really playing with water that might well douse your sales fire.

Oops.