After making a website for my business, then creating the brochures and print ads, now I have been asked to write three - 30 second radio spots to air on local radio.
I then spent two hours staring at a blank screen.
Hmmmm - I can’t use my artwork, aerial photos, maps or graphics.
I seem to be stuck for ideas.
So Please…anyone with ideas - it would be greatly appreciated.
I will post what I have come up with - (if anything) later on in this thread.
Those of you would like to help can get more info at…
It’s a site that shows the new housing development we have built. Have a look around - and let me know what you think would sound good on radio. Thanks in advance.
I’ve thought I could do good in advertisement, but more along the lines of TV…
Promoting Family environment…
Woman: Hey, hon, I’ve got to take the kids to the mall to pick up some clothes for school.
Man: Alright. I was just about to head over to the golf course and play a few holes with the guys from work. Would you mind dropping Dana’s trailer-trash boyfriend off at the mobile home park on your way out.
Woman: Ok, I will, but you have to next time. That stepdad of his gives me the creeps.
Both: Laugh…
Quarry Ridge Estates. Far enough away from the madness of the city, but close enough to take part in it.
Dumb? Ok. I admit, but I’m dumb. Just ask Jack Batty, he’ll tell you.
Using radio to sell real estate? Well, I suppose. The very first paid radio advertisment was to lecture about a new development on WEAF (New York) in 1921.
The 30 second radio spot is limiting. Most spots have turned into 60’s under the unit sales rule. I guess your station(s) don’t use that.
Okay, remember that only one person actually listens to the radio. When there’s more than one person in the car/room the radio becomes background noise. So word your radio spot the way you would word a one-on-one conversation with a prospective buyer.
You have the beauty of sound effects to paint a picture–use them: open with a bird chirping for three seconds.
An opening line might be “A slice of heaven has been reserved for your inspection.” It’s cheesy, but it’s a start.
When talking about river or lakefront property get sounds of water or a stream into the background.
You have the chance to sell only one idea in 30 seconds. Sell the scenery, the beauty, the sizzle…starting as low as…and keep your price number right there.
Radio is at its best when you create “Mind Theatre”
Doug’s got it right…for the most part.
You’ve been asked to write the spot?? Doesn’t this station have copy writers?
The radio is PERFECT to sell ANYTHING. Even Real Estate.
We do it on my station on occasion.
All you have to do is: Know what you’re selling. Hone it down to the best points. Use sound effects. Don’t over produce it. K.I.S.S. (keep it simple student!)
Create a picture in the listeners mind.
Some of the sound effects I had written down included the bird chirp, crickets, a stream babbling, a lake stone “plop” and children laughing and playing.
All heard in the background while we mention the unique features of the new development.
Yes the station has a production department. They will record the spots, but they wanted us to supply the copy because basically - we hated the sappy drivel they had previously suggested.
Oh, Quarry Ridge Estates,
We built 'em, we think they’re great!
You can buy yourself a home,
With lots of land to roam,
Where the amenities are up-to-date!