Some products use cartoons and state claims from cartoon results. Isn’t this false advertising?
In all honesty, I have no idea what you are talking about. Please claify. Which products? What claims? Give some examples so we can respond better.
I believe they are using the cartoons as a way to illustrate the results, not as a source for information.
Well, my first thought was the Red Bull commercials: “Red Bull gives you wings!” And they show people drinking that obnoxious beverage and then flying or floating off…
As for why that’s not false advertizing is because it’s completely hyperbolic. Metaphoric. Symbolic. No one is expected to believe that you can actually do aerobatics after sucking down a Red Bull.
“Four out of five coyotes recommend ACME Rocket-Powered Roller Skates.”
Are you referring to the Northern Bathroom Tissue ads? Little old cartoon ladies quilting the toilet paper? And a cartoon demonstration that shows how absorbant they are?
I’ll agree the demo is ludicrous; an animated demo can “prove” whatever the company wants. But until someone complains about it, it’s unlikely anything will happen.
Yes, the Northern Bathroom Tissue commercial really bugs me. It proves nothing. I think Clorox uses the same technique, too. Howmdumb do they think I are?
- Jinx
The answer to your last question is, “Very.” Advertisers have never been able to underestimate the stupidity of the viewing public. This explains Pet Rocks and Chia Pets, among other things.
The cartoons are not themselves supposed to be viewed as actual demonstrations of the effectiveness of the products. Rather, they are humorous illustrations (no pun intended) of said product’s performance.
Children’s toys seem to be affected a lot by cartoon results that may not be typical.
A game called “Guess Who?” is advertised with talking playing pieces. Stamped across the bottom of the screen is a disclaimer saying that the game doesn’t actually talk.
Barbie is often seen moving, jumping, etc with no one in direct control of her. The toy looks like it can move, play, and talk on it’s own.
A rational adult understands that Clorox doesn’t speak, and that little ladies don’t actually weave toilet paper. However, many kids don’t grasp that the commercial is pure fiction and walk into the store with every belief that the toy is going to act the same way as shown on television.