If NASA’s Mars Exploration Mission team discovers conclusive evidence that an oceanic body of water currently exists or previously existed on the planet Mars, and an Official Declaration of such existence is made on or before February 29, 2004, Long John Silver’s will offer every person in the United States the opportunity to obtain one (1) free Giant Shrimp (Approximate Retail Value of $0.79)
YOU CAN DO IT, SPIRIT! AMERICA IS DEPENDING ON YOU!!
Companies who do these “if (insert historic event) happens we’ll give everyone one free (insert product here)” usually do not have to pay out anything because they do their homework and look at the odds. Win-win, really.
Except for when something unexpected happens…
Reminds me of the Simpsons episode when the falling of the Soviet Union screws over a rigged scheme of Krusty’s.
“I will personally spit in every 50th Krusty Burger”
Ahem…
So you offering somebody one shrimp. But it’s lunch time, the person is hungry and thirsty. And all the person is given is one shrimp. OK, a big one, but one shrimp. My bet is that the person is going to order little bit more than the free shrimp.
People talk about the restaurant, even on the SDMB
People come in the restaurant
Profit from the meal covers the free shrimp
LongJohnSilver Marketing VP is promoted and/or given a shitload of priceless stockoptions.
Exactly. Plus, LJS is launching the Giant Shrimp in mid February. What better way to jumpstart a new product than with a giveaway in March?
As for the chain weasling out of its promise through legalese, that would be bad PR (there is such a thing, especially if it brings lawsuits). Instead, to cover the cost of three whole hours of free samples of their new product (one per person, at $.79 each):
So, if the discovery is announced, the shrimp are already paid for. Seems to me LJS would want an ocean to be found, otherwise, they’re wasting an insurance policy and missing out on the increased business during those non-peak hours.