[QUOTE=Dewey Finn]
I wonder who was responsible for designing the display in the OP. I can’t imagine that some stock clerk had the time to figure it out and set it up on his own. So did the local distributor rep have a diagram someone back at the bottler handed out, with instructions for recreating it?
[/QUOTE]
Usually, the local jobber sets up the special displays in addition to the more mundane tasks like stocking the shelves. I’ve never thought to ask if someone at Coca-Cola or Pepsi corporate generates the displays or if it’s up to the individual jobbers to have a bit of creativity.