Oh, and how could I forget the new Esurance commercials? They’ve ditched the Erin Esurance cartoon character in favor of these rather pig-headed male techies who lounge around their cubes and belittle the female techie. What the hell? Why would I want to do business with a place like that?
Oh, and the talking baby in the E-Trade commercial. Not just becausde talking babies are lame, but for the “fake cool” lingo he’s using, as if stock trader lingo is like, kewl. DIAF.
There were articles about this when it happened. It seemed that Erin was getting photo-shopped into situations a little too sexy for the company to like. Now I searched for these images, just for the purposes of research, mind you, and found them not all that risque, but my mind has been in the gutter for so long I’m not a good judge.
The new ads are lame though - almost as lame as the Flo ones.
Wait, are you talking about the one with Erin, the Geico caveman, and the Geico gecko?
There is another beer commercial where lame guy tells his very hot wife or girlfriend that he has to leave to study for his bar exam. We then see him in a bar, answering a simple question from the bartender, shouting “I passed” and going off to drink.
You could do a dissertation on what is wrong with this:
- Given the hotness of the wife, he either needs to have his testosterone checked or is getting ready to audition to play Al Bundy in a remake of Married with Children.
- I’m guessing he is nowhere nearly smart enough to be in law school or even find the room where the LSATs are given. Wife says “study hard, dear” but should be saying “WTF - you’re a fast food manager.”
- Having a son-in-law who is going to really be studying for a bar exam this summer, I can assure everyone that this isn’t the way it is done.
Now, maybe it all makes sense in the extended version, where we see him snuggling with his best guy friend and her welcoming the pizza delivery boy.
I don’t know - even my eyes shut down at some sights.
See, “bar exam” ia a really really clever reference to the temperature-activated bars on the bottle that tell you how cold the beer is. (This is a great way to choose which beer to buy, by the way. Not how it tastes or anything.)
Your point #1 is spot on; as for #2, either he’s been lying to his wife/girlfriend for years about going to law school, or she’s too stupid to realize that people don’t normally take the bar exam without having done so. Either way, this couple has problems.
But at least those have the advantage of having the most beautiful woman I’ve ever seen be the spokesperson.
She’s not ugly… But I always assumed they tried to get Anne Hathaway and couldn’t, so they cast the closest look-alike they could find. I don’t know why, but somehow I find that distracting.
You’re right. Shows the impression the ad made on me - I was still focused on the question “why the hell are you in a bar when you have that honey at home?”
Bayer commercial.
Doofus asks the flight attendant for something for a backache and she brings him some Bayer aspirin.
He tells her he’s not having a heart attack and is amazed when she tells him it works for pain also.
This is the one I was going to go with. There’s a just amazingly beautiful woman asking “Are we on for tonight” and the smarmy jerk blows her off for absolutely no reason to hang around in a bar drinking cheap beer and trying to pick up floozies. Yeah, I’m sure that’s the image they’re shooting for – Coors, the beer of cheating losers.
Commercial could at least have made * some sense * if amazingly hot woman’s line had been something like “Are we still on for visiting my mother tonight?” or “Are we still on for the ballet recital tonight?”. The guy would still be a jerk, but no more so than any other guy in any beer commercial.
WAG: Since he has such an awesome life, he’s using “stay thirsty” to mean that you should always be looking out for opportunities to do great stuff, too. Drink great beer, find enjoyment in life.
runner pat: Another WAG on my part is that Bayer conducted marketing research showing that more and more people use OTC pain relievers other than aspirin, so they’re losing some market share there. Plus it reminds people, “hey, maybe we’ll save your life too!” It is a really awkward commercial, though.
Are flight attendants even allowed to give medicine to passengers? Even something as seemingly trivial as aspirin could be viewed as a liability issue in this litigation-happy world.
It has been years since this incident, but in the early part of the last decade I had the runs (I think it was their food that gave it to me) and they gave me some meds for it.
Don’t know if this is a national campaign or just a local one, but there’s a home alarm monitoring service whose radio commercials always start with the owner saying “I’m Joel Matlin, president of Alarm For…” That’s all I’ve ever heard, since I find the guy’s voice so annoying that I immediately change the station or turn off the radio.
I can’t entirely support this; the redhead in the vanishing deductible commercial, with the boulder over her head, is too cute.
I will instead nominate the T-Mobile commercials ripped off the I’m a Mac campaign.
Have they cut out the part where he’s gesturing helplessly at a little icon card while trying to communicate with her, only to have her respond in perfect English?
(He’s white and she’s Asian, if that helps set the scene for those unfamiliar with the commercial.)
I believe that she first addresses him in Korean, actually. I’ve always assumed it was a Korean Air flight.
The commercial that says, “If you’re between the ages of zero and 85.” Oh come on that’s just stupid. How many people less than a year old want insurance.