For me it’s the Stanley Steemer commercials where the guy gushes on and on ecstatically about the yuck he’s had to clean out of carpets during his career. The newest one has Carpet Boy laying facedown on the floor spreadeagled in the middle of a floorgasm while his partner and the homeowner look on in confusion.
Yeah, makes me want to hire a carpet cleaning technician who’s gonna have to stop and clean up his own emissions out of my carpet (man that looks a lot filthier typed out than it did in my head)
She didn’t think that she needed a new PC because she thought her computer could do everything a new PC could do. So they put all these new computers in her house so they could show her everything a new PC could do.
Corporate ego. Most very large corporations have entrenched marketing departments with entrenched marketing budgets. They will be producing ads whether it’s necessary or not to move the product. This kind of marketing, from the CEOs’ point of view, is really directed to shareholders, as a means of bolstering confidence in the company. They like to see the name of the company they’re invested in on their TV screens.
And you have to wonder: How much would sales of, let’s say, Coca-Cola, suffer if they suddenly stopped advertising?
For me, its the Jimmy Dean pork sausage commercial-those fat guys dressed as planets.
Somehow, JD sausage contibutes to a smoothly-running solar system.
I don’t get it.:mad:
All those planets are having a bad morning because they didn’t have a good breakfast. They could’ve used regular old office workers, but instead they did the planets as workers.
I’m not in advertising but as a commercial illustrator I’ve worked for quite a few advertising firms. My experience contradicts your post.
More than you think. Coke actually let Pepsi get a leg up on them at one point. It was (by Coke’s own admission) due to poor marketing. They only got back on top by changing marketing strategies.
I get the commercial well enough, but it’s still a lot more fun to imagine the woman going apeshit crazy when she sees the impromptu redecorating job and attacking all of the salespeople with a pair of scissors.
I see… so the deal is that you’ll be so taken with the looks of this car (they also switched roof up/roof down) that you won’t even notice you’ve now got a brunette instead of a blond in the passenger seat, or that you’re parked to the right instead of to the left?
So it’s a car for obliviots?
At least Guy #2 does seem to be pausing to wonder what’s wrong with this picture…
Here is a good example of a commercial that might fit that category. It is for the “SPX Corporation”, which I have never heard of, and - having seen the ad - I still don’t know what they produce. Whoever posted it says it wasfor their “branding campaign”. I suppose the meaning of that is that if I’m ever looking to buy something, and I see that I can buy it either from ABC Corp or from SPX Corp, then I’ll be more likely to buy it from SPX, because I am more familiar with that brand. Yeah, could be. Or it could be like guizot said.
My guess is that they’d would lose very little in the short term. But over months and years, they’d fail to get any new customers. Youngsters who get old enough to choose for themselves will be saying, “Coke? Never heard of it. Give me a Pepsi.”
I think so, too, and I don’t know that Coke was not the best example–it was just an example off the top of my head.
But this topic is something that Todd Gitlan was studying back when he was at Berkeley, and he told me that some of the marketing execs at very large and high profile corporations that he interviewed admitted to him point blank that they weren’t really sure all the time that their advertising actually was all so effective. Essentially, the way they explained it to him, they just continued to advertise because they didn’t want to take a chance on NOT advertising. “If nothing else, it makes the company seem strong to its investors,” is basically what they said to him.
I’m not impressed. None of those women were heavily enough armored to be secutori, and yet they had a retarius. It’s this kind of sloppy research that’s making Coke pull ahead in the cola wars.