My wife and I went to lunch today and did a bit of shopping while we were out. A couple of incidents have led me to conclude that the average business hasn’t a clue what customer service means.
First, at P. F. Chang’s, the waitress took our order and never came back. (Someone else delivered the food to the table and collected the plates.) We spotted the waitress at various other tables now and then. We tried to flag her down a few times. Nothing.
We’d been finished eating for about 1/2 an hour and hadn’t been offered dessert, coffee, the check, anything. Finally, out of desperation, I got up from the table, tracked down the waitress in the kitchen, handed her a credit card and said “We’d like to leave now.”
On our way out of the restaurant, I noticed that there quite a few people waiting to be seated. They could’ve had our table 30 minutes ago.
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Next, we went to the Warner Bros store to pick up some gifts. There were five people working there and maybe a few more than that shopping. Not crowded at all.
During or brief trip through the store, we were repeatedly accosted by sales people asking if we needed anything, telling us about sales on things no one would ever buy, recounting tedious and completely irrelevant anecdotes.
We finished shopping (while dodging the sales people as much as possible) then headed to the checkout. Three people in line, four registers, and only one of them open. Of the five people working there, one was ringing up merchandise, two were bothering shoppers, one was behind the counter bothering the person operating the register, and the fifth one was riding a Razor scooter around in front of the store, blocking the path of people walking past the store.
I expect this last one was supposed to be drumming up business but, given the general reaction of the people rushing past and the fact that there were very few people entering the store, he was probably scaring away more customers than he was attracting.
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It seems to me that there are a few simple (and, I thought, obvious) rules that should be followed in order to provide a minimal amount of customer service.
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Let’s start with restaurants:
[ol]
[li]When the customers put their menus down, they have probably decided what they want. Go to the table and take their order.[/li][li]When the food arrives - and this is especially important if someone other than you delivers it - there is a possibility that it isn’t exactly what they ordered. Go check if they have everything they need.[/li][li]When the customers are finished eating (it’s not that hard to tell, honest - a lack of food moving between plate and mouth is a dead giveaway), they might actually want to leave. Go ask them if they want anything else.[/li][li]From time to time, scan your tables to see if anyone is trying to catch your eye. Do not go into the kitchen and hang out.[/li][li]While the customers are eating, ask them if they need anything only if they are trying to get your attention. Do not attempt to engage them in conversation while they have their mouths full.[/li][li]A customer who is waving his credit card at you is probably not trying to impress you. It’s much more likely that he is in a hurry and wants the check. Go get it.[/li][/ol]
Now, for stores:
[ol]
[li]When you see customers with their heads down, looking at the merchandise, they are doing something called “shopping.” Don’t bother them.[/li][li]If you see customers with their heads up, craning their necks and/or looking confused, they are not “shopping.” They are probably looking for you. Ask them if they need help.[/li][li]When there are more than twice as many customers in line than there are open registers, open another register.[/li][li]The people operating the registers are doing something called “working”. Leave them alone. Do not hang around and tell them about what a bastard your boyfriend is.[/li][li]Do not, under any circumstances, tell a customer the terribly amusing story about what happened last week with the talking Tweety Bird in the front display.(yes, this actually happened)[/li][/ol]
I’m sure there are plenty more rules. I can’t think of any more off the top of my head. Please feel free to add to the lists.