Last week I got two cards in the mail from different GOP candidates that highlighted “MISSOURI VALUES” in red capital letters. Well, maybe they weren’t both red, and maybe one was mixed-case. I may dig them out of the paper-to-recycle later and check. But both a Congressman running for re-election and a–gubernatorial candidate, I think–were keen to tell me in a headline font that they were defending “Missouri values.”
I don’t rightly know what makes Missouri values all that different from Kentucky, Ohio, Kansas, Texas, or San Fernando Valley values, but I suspect that there’s some template for “[your state] VALUES” that they’re working from. If this is the campaign motif for GOP candidates this year, as I suspect, then some of you may have seen similar.
So am I right? Are you getting YouTube ads, direct mail, anything, telling you about how Candidate Fatpants is “defending [your state] values”? Full points if they’re “defending” them, but you should get close to full points if they just say, “[YOUR STATE] VALUES” in a headline with no sentence, just because that’s so stereotypically political.
ETA: I really want to know if you got this with non-state regions, too. Anything from “Valley Values” to “Western Vallues” would help me get a picture of what’s going on.