Actually, as I was getting sleepy last night I read this very thread title that way even after having posted in it and knowing the correct title.
My wife and I were in a raging fight, but had to drive to my Mother’s for some sort of holiday. (Thanksgiving???)
Somewhere along the line, we passed into East Kingston NH, with vertical sign marking the town line.
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As she was already mad at me (probably deserved), she got even angrier when she didn’t recognize the town name, and assumed I had gotten us lost (never happens, even when I try to get lost, somehow I radar in on the destination, drives her nuts :D) As she was yelling "Where the hell is Ekingston? " at the top of her lungs.
Once I realized what she had seen, and commented “EAST Kingston?” She returned to the original fight topic… but with far less vigor. Kingston is 2 towns from our home.
I still tease her about it whenever we head through on that route… she still gets mad about it… but with far less vigor than the original fight. 
A few years ago I started noticing baseball caps being worn on the street with the word “Sex” on them.
I didn’t know why they were doing it, but I was all for people advocating something as fun as that.
It took quite a while before I realized the overlapping letters actually spelled “Sox.”
Since I’m not a baseball fan, it didn’t seem quite as fun a thing to promote.
There’s a sign off of I-10 near my house that reads “EXITING VEHICLES ONLY.” The first 20 times I drove by it, I felt self-conscious in my bland, unexciting Toyota Corolla.