I can’t see this airing even today. Some serious money was spent making this ad. Why make the ad if it was never going to air?
It aired.
I think before the Great Janet Jackson Super Bowl Tit Incident things like this were allowed. Morning radio shows would constantly run sketches where people would swear, with a tiny beep in the center of the word, all but nonexistent and concealing essentially nothing.
But then a middle-aged woman exposed a pierced nipple for a couple microseconds, and the world changed.
The ad’s from 2007…
Nah, that ain’t even remotely true. It’s also just stupid. The nipple slip was in 2004 and the Bud Light commercial won an Emmy in 2008.
As far as swearing in the commercials themselves, that didn’t go anywhere either. Check out the ads for the powermat. “It’s bleeping quantum mechanics!”
According to this article, the ad appeared only online.
Which is strange; I could have sworn I’d seen it on tv.
Perhaps you saw it on one of those best commercials compilation shows?
I thought that I had seen it on TV as well. But my memory is for shit these days and it was equally possible that someone here had linked to it.
The commercial won an Emmy award and even won a “best commercial of the decade” poll of Adweek readers, so it’s very likely that it appeared on one of those compilation shows.
The article says it appeared online. It doesn’t say it was exclusively online.
Well, the article also quotes a Budweiser executive, “At no point had we considered it for television, because it just isn’t right for that. When you’re one on one, in the online space, and the viewer is seeking you out, that’s the proper place.”
Also, from Adweek, “David Shane won the first Academy of Television Arts & Sciences’ Creative Arts Emmy Award for commercials that never air on television. Shane was tapped for directing the Bud Light “Swear Jar” spot at ceremonies here Saturday.” The article also says, “Will St. Clair produced the spot for svp, gcd Mark Gross, vp, cd Dan Fietsam, and copywriter Jason Karley and art director Galen Graham. According to the agency, the spot never ran on TV.”
Well I’ll be damned. I’d have bet anything I saw it on TV. I wouldn’t watch a commercial compilation show either.
Do’h! I stand corrected.
I’m with you. I do watch commercial compilation shows, but I do not remember this on any of them.
I’m still having a hard time believing it didn’t air on TV. I especially don’t remember watching ads online that much in 2007.
There’s a similar radio commercial that I hear just about every day for Frank’s RedHot Sauce. It has an old lady saying “Frank’s RedHot Sauce. I put that s(beep)t on everything.”