I don’t believe Toyota had a logo back then. There was a big deal when they came up with their current logo, since it was their first. I don’t know if this was only for the US market only.
All you’d ever want to know. Toyota has an older logo, used in Japan, with the word written out in Katakana script. In the US, all they used before the ellipses was the word TOYOTA in block capitals.
There was a serif script TOYOTA and a vaguely-Pontiac-ish vertical dart with a crossbar. Check out the grill on this truck for an example. I learned to drive stick on a 1976 long-bed Toyota truck and I know that the logo appeared in one or two places on that vehicle. I don’t know how common it was, though.
My old 1978 Corolla had the design from Jurph’s pickup picture on the hubcaps, but aside from that, the only “logo” was the still-used TOYOTA name plate.
There was indeed a different Toyota logo back in the 70s.
Trying to think how to describe it. It, too, was a stylized “T” but not one made of two ovals like the modern Toyota logo. Or two ovals within a third larger oval, whatever; it wasn’t like that.
I think it had a crown in it. A T with a crown or a T with the top crossbar also being a crown or some such thing.
Looking for an example.
EDIT: Hmm, on second thought it might have been a “C” with a crown, not a T.
All of their models used to start with a “C” (in English at any rate): Corona, Corolla, Cressida, Celica, …
This is the best picture I could find, and one of the few I could find at all. In this picture it looks like a closed loop but I think it was actually open at the right to make a very elongated C; and what I referred to as a “crown” actually consisted of 3 stars, I guess; to me it looked like a crown at any rate.
I’d never try to out-guess Opal, but I’ll be willing to bet that’s what she’s remembering. I had forgotten that logo, which I think they used on both Coronas and Corollas at one time or another. Seems like my '78 had that logo on the center button of the steering wheel, now that I think of it.