I can understand that M&M have put a lot of marketing effort into making their M&M characters be the voice of the company, but when it comes to the topic of sticking the whole body of one man into another – even making the setting a laboratory still doesn’t make one have pleasant visions. It just changes from one disturbing image to another. It’s either really kinky, or really gory.
I agree. This new ad campaign is creepy in the extreme, especially when the pretzel cracks his knuckles and says, “Alright, let’s shove me up your ass.” (Well, I’m paraphrasing a bit.)
Of course, I also think the commercials with the “sexy” green lady M&M are disturbing. Really, the M&Ms want to fuck each other? Why, God, why?
My theory is that because Mars is still privately owned (one of the largest privately-owned corporations in the U.S.), the Mars family can approve these creepy ad campaigns without fearing for their jobs.
It is also interesting to note that the ad refers to a single M&M as “an M&Ms.” So the correct way to say you have one M&M is actually, “I am holding an M&Ms.”
That brings me back to my days working at Xerox, when they had us take a whole training session on the care and feeding of trademarks (specifically how not to use them).
If I remember correctly from that session, the *proper *way to say you have one M&M would be to say “I have one M&Ms chocolate candy,” or perhaps “I have one M&M’s brand chocolate candy.”
To me they just tasted like salty M&Ms, maybe a little crunchier than usual. My wife didn’t like them, even though she salts everything. I was surprised.
I wouldn’t be surprised. The appropriate texture for a pretzel is soft and chewy, the appropriate flavor is sourdough, and the appropriate accompanying flavors are mustard and beer.
[off topic] If you’re ever in Knoxville/ Gatlinburg/ Pigeon Forge, TN, there is a restaurant called Smoky Mtn. Brewery that has a soft pretzel appetizer with beer cheese and, literally, the best honey mustard dipping sauce on the face of the planet. I don’t even like mustard, and I could honestly eat nothing but that app for the rest of my life and be completely happy. [/off topic]
And now for something relevant: here is a link to the YouTube video (it didn’t seem to be there in the OP). I’d never seen the commercial before, and I agree: totally creepy.
I was thinking they needed a lab technician in the background putting on one of those tight rubber gloves on and ending with that snapping sound when you are done putting one of those things on.
I laughed my ass off at the ad, actually. I guess I’m the target audience.
I also love chocolate-covered pretzels, and my favorite candy bar is the Vosges Barcelona Bar, which has deep milk chocolate, smoked almonds, and sea salt.