I thought the stupid commercial with the fake bohemian couple and the herd of bison running through the city streets was DOA at the Superbowl, but now MTV is running it all the time.
First of all - the girl is way too skinny to make the jeans look attractive
second - dreadlocks never sold anything besides reggae albums
Third - most importantly- those jeans are ugly (apologies to anyone who wears them, I’m sure they look good on you).
So what makes anyone think that this is an effective way to sell these jeans?
Does that commercial make anyone of you all want to buy those jeans?
it seems to be another addition to the pointless advertising of Levis, rememebr the dead hamster? Or the rat heads-human bodies advert? I think Levis is sometimes hit-and-miss
Yes, after the buffalo passed, they next shot should have been of 2 pair of Levi’s, laying crumpled on the ground amid…muck, with lots of buffalo prints on them but otherwise unharmed.
Then a couple of people walk up, pick them up, shake them off and say, “Tough jeans.”
Advertisers are supposed to be really in touch with what makes me tick.
They’re supposed to make me feel like I need those jeans.
(I think)
A big company like Levi’s really ought to have done better right?
are these ad people stuck in some little world of their own, do they have access to some higher circle of thinking that I don’t get?
Or are they the ones that are out of touch? And if so, how could they be so wrong?
the only levi’s ad i can even remember having any effect on me was the ‘spaceman’ one with hot chick all painted sliver. only reason i remember it is that i either wanted to be her or have sex with her, wasnt quite sure.
all the rest have passed me by, and i still dont own a pair of levis.
The reason the buffaloes didn’t hit the girl is because she was a narrow target. I thought the sickly thin look was out.
Only one Levi ad has stuck with me. Two girls with very nice butts trying on tight hip hugger jeans with a catchy song in the background. Awesome. Women’s lib be damned.
I used to work in a store that sells Levi’s. They keep afloat based on:
A rabidly loyal customer base. I couldn’t even count the number of customers I had who would come in, know exactly what style number they wanted, then buy eight pairs in three different colours, sometimes without trying them on. I never had returns from these people.
Legendary status as a brand, which leads to:
The Levi’s name is HUGE in South America, where a pair of $60.00 or $80.00 jeans (to us) can go for $120.00 to $200.00. Levi’s is also very big in France, and the Middle East. We had tons of diplomats, immigrants and tourists snatch up pairs for family and friends back home. My favourite was the young Brazilian couple who bought a super-superlow pair for their 14 year old cousin.
Never mind the commercial, I just think their new Type 1 is flat-out fugly! Especially on the back side, where they seriously messed with the pockets and back yoke on the shirt/jacket. Instead of thread, it looks like they were topstiched with yellow twine by Walt Disney animators. They say they “amplified” the things that make 'em Levi. Well, the amp’s on 12 and they blew some fuses.
Ya know… I like it. A herd of phantom buffalo, trampling through the streets of a major city when the moon is full. It’s got a sort of gothic, urban-mysticism appeal to it. It’s not a great commercial, but it’s no where near the worst out there.
Actually, I liked the buffalo commerical- I thought it had a nice visual appeal, kinda stylish. Not very effective as an ad I suppose though- I had forgetton it was a Levi commercial and I don’t remember jeans having much to do with the ad…
But I’m ok with that- if I have to watch ads I’d rather they be entertaining than effective. I mean, why should I care if an ad makes me want to buy something, I’m just waiting around for Frasier to come back on… ^_~
I didn’t pay attention to any of the ads that followed it because I was still trying to figure it out.
I remembered it was from Levi’s, even though I wouldn’t be able to tell you what exactly they were trying to sell or what the ad was trying to say.
When you said “that Levi’s ad” in the thread title, I knew exactly the one you were talking about.
So I guess my answer is: no, I don’t like it, but it definitely served its purpose. Ads these days, especially for a co. as ubiquitous as Levi’s, are to keep the brand on everybody’s mind more than just to get you to go out and buy x. They’ve got so many styles and variants that it doesn’t matter to them whether you actually buy a copy of whatever version they were selling at that point, as long as when you go into the store you impulsively think “Levi’s.”