The owner of the company claimed that because of they way they produce their carbon dioxide for their pop that their product has smaller bubbles and therefore has better carbonation than large scale producers. They produce the CO2 by buying dry ice, putting it into tanks and waiting 2 days for it to evaporate instead of buying a large tank like, say, Coke or Pepsi does.
Now, I’m with them that using real cane sugar gives them a flavor edge over corn syrup, but I find the Carbon Dioxide claim to be dubious. Is it?
Gas, by it’s very nature, has no ability to retain the size of its bubbles.
While the maximum size of bubbles may be larger or smaller based on the liquid it’s dissolved in, there’s no difference possible from the source of the gas.
In fact, the bubbles are going to change size every degree of temperature change, and every little bump in shipping.
Do they also buy snow and let it melt to make the water?
Whether it came from a solid chunk and was left to sublimate into gas, or from a tank of liquid, CO[sub]2[/sub] should be the same, assuming either source is at least as good as food grade. (eg: you might not want to drink pop carbonated with welding-grade gas, depending on what contaminants might be in there.)
“The owner of the company” is often the guy who bought the company, or who is in one way or the other the business brains of the company. He may believe what his advisors tell him, he may want very much to understand everything about the product he’s selling, but often, he’s not the technical expert behind the product. I suspect that someone sold him on the idea of using dry ice, he believed their schpiel, and then he turned around and told the camera what he thought was true. If he believes it, he can be a much better salesman for his product. So sincere, you know? How many owners of how many companies go on and on about their products without really knowing squat about them? I bet a lot of them. Think about how many CEO’s move from one company to another simply because they’re good administrators. They don’t necessarily know diddly about the particular product they make and sell. etc. etc.
What everybody said. The key point to understand here is that there are no bubbles stored in the bottle. Only CO2 in solution. The bubbles don’t form until the bottle is opened, which releases pressure and enables the CO2 to come out of solution. For more info, see [2[/SIZE]]Wiki](CO[SIZE=1).