That, coming from your handle . . . :D:p
Aww, let’s be honest. ANYTHING coming from this handle! 
They actually made a conscious decision to make their adds more disturbing then appetizing, hence the creepy “Burger King” appearing at peoples bedsides to menace them with egg sandwiches. The idea being that when people think “fast-food breakfast sandwich”, they think “egg mcmuffin” and another blase add about how tasty their sandwich is isn’t going to change that. Now with the King, you’ll at least remember that Burger King also offers a breakfest sandwich, though you’ll probably associate it with intense unease rather then hunger.
Not sure if its brilliant or stupid as far as ad campaigns go, but it’s different.
And now we’re talking about burgers and meat and mcmuffins and damn, am I hungry for fast food. See? It works. Sort of.
I think it is stupid. When I think burger king I think tacky food tacky. I do not think I have been to BK since the King adds started.
I haven’t been to BK since they gave me food poisoning!
As to the ad, I’m not offended, I just feel disappointed. If it was intelligent innuendo I’d have been amused! The way it is I just think it’s tacky…
Checking the official website for Burger King Singapore shows the same ad in its promotion section. I guess it’s real.
Yes. I know it’s shocking, but not everybody has had their mind or vocabulary so thoroughly sexualized. “Blow your mind” to me means that something is so complicated or unusual that your mind can’t fathom it. And I totally missed the imagery you described, as it is not something I am used to seeing.
Of course, you are talking to someone who doodled 69-type figures on his papers in high school and didn’t realize the innuendo until a friend literally illustrated it. As such, I thought I’d offer an outsider perspective.
(Note: While I don’t particularly like the over-sexualization of media, I can’t begrudge anyone from being affected by it. I am just a weird case.)
Media and food question?
Moving thread from IMHO to Cafe Society.
Been a long time since I’ve laughed out loud so loudly and so long to a SDMB post.
The ad is pretty dumb, but I wouldn’t say I’m offended. What’s to be offended about, that they’re sullying the good name of Burger King with a stupid sex ad?
On the other hand, this . . .
. . . would actually be pretty funny.
I don’t like BK food. But I certainly do love how they’re giving the big middle finger to the Christian fundies.
I can’t think of a single major corperation that is willing, or has the balls, to come close to doing what they’re doing.
Also, I LOL’ed. hard
Buddhist fundies, maybe. Singapore is only 10% Christian.
According to wikipedia, in the year 2000 Christians were 14.6% of the population - and if I recall correctly its gone up since then. (but I can’t be arsed to search for a cite right now)
And from my current experience, Buddhists don’t much care about this type of thing, they are more into managing themselves - not telling others what they should think. (which is the appeal I have towards Buddhism over Christianity)
Seems pretty obvious to me that the woman here is made up and in an expression to mimic an inflatable sex doll. I’m surprised I’m the only one to mention it.
I can’t figure out what that means, though. What the heck is the ad agency trying to say? I have no idea.
You can have your fake and eat it too?
I think this is what bothers me about it, too. I’m not offended by the innuendo, but the “oblong-shaped food pointed towards a woman’s mouth” has been done in basically every college-humour type of comedy to come out in the past 20 (or more) years. Yet someone paid for this “clever” add campaign (supposedly, assuming the rumors of it being a hoax are not true).
ETA: And I think I’m the only person on the planet who found the King ad campaign hilarious. Creepy, but I loved those commercials.
I completely forgot how creepy the whole “King” campaign is. I seriously find many of them disturbing. How is this supposed to make me hungry? It’s not like McDonalds can’t be bested in their breakfast food sales. Good Lord, I was eating McMuffins in college BEFORE McDonalds put them on the menu. Can’t remember what they were called but they were a hell of a lot better. If BK wants my business then make a breakfast sandwich/potato stick/cup of coffee that is better. It ain’t rocket science. Put a coupon in the paper for 1/3 off or buy-one-get-one-free and I’m there. Make an ad that is entertaining and not creepy (not once has a grinning puppet standing by my bed enticed me to buy your product). Sell it all day long and capture the market McDonalds gives up after 10:30. If you don’t understand why then park next to a McDonalds at 10:20 and look at the people lining up to make the breakfast cut.
Speaking of flipping people off, it reminds me of a huge billboard I saw for Gossip Girl that said, “Mind-blowingly Inappropriate” from the Parents Television Council. I hate Gossip Girl, but I love that they’re embracing the fact that they’re as sleazy as get-all.
Heads Up! Advertising Age has detected a pattern:
http://adage.com/print?article_id=137801
Each month target a different international market with an ad that offends some segment of the population. After earning a lot of media attention, apologize and pull the ad.
The latest pattern appeared when Burger King offended Hindus in Spain.