I went out for a coffee this afternoon- it wasn’t nearly as busy as I thought it was, and decided to treat myself to a decent cafe-made coffee.
So, I went to the coffee bar and stood behind the other three people in the queue and ordered my cappuccino, paid for it, received an order number, and waited.
And waited.
And waited.
And waited.
For 15 minutes.
“Excuse me” I asked one of the staff over the edge of the counter, “I’ve been waiting 15 minutes for my coffee. Will it be ready soon?”
“Which number are you?” the barista asked. I told her. “Oh, there’s still a few people ahead of yours. Maybe another 5 minutes or so.”
There was no point getting mad at her, but when my coffee showed up- 20 minutes after I’d first ordered it- I was less than happy with the way they were doing business.
Had they said “Just to let you know, it could be 20 minutes before we can get your coffee to you”, I would have said “Thank you for letting me know, I’ll pass on that today” and gone to McDonalds and gotten a cup of drinkable coffee in maybe 3 minutes. But I would have remembered how that particular coffee place realised my time was valuable and I’d patronise them again in the future.
Instead, they took my money and made me wait for an unacceptably long time- remember, there were only three people ahead of me in the queue and a few people sitting at nearby tables- and now I am displeased with that particular coffee place and shan’t be patronising them again- all over $5 worth of coffee, which they decided was more important than letting me know there would be a 20 minute wait and allowing me to decide if I wanted to wait or go elsewhere.
The thing is, this isn’t the first time a business has done this- taken my order and money, and then told me “It’s going to be a while”. I don’t mean sit-down restaurants (which usually have the decency to provide a complimentary drink or something), but cafes and foodcourt places seem especially prone to this sort of thing. It’s bad enough when someone doesn’t have anywhere urgently to be, but lots of people are on their lunchbreaks or whatever and it’s simply inexcusable to keep them waiting that long, IMHO.
You aren’t doing anyone any favours by doing the “Bwahaha, we’ve got your money and now you have to WAIT FOR AGES!” thing. It’s very, very simple- if there’s a lot of orders ahead of someone, let them know upfront before you take their money.
Thus concludes my minor rant. Coming up next on Martini Enfield Presents…, something else no-one will agree with me about. Stay tuned.