My parents always got me something for Valentine’s Day. My dad even occasionally still buys me a rose on not-Valentine’s Day. From the gas station, while he’s out buying beer, but whatever.
My mom already has 2 gifts bought for my 1-year-old niece for Valentine’s Day.
I buy something for my friend’s kid on V-Day every year, because I figure she gets a ton of gifts on her birthday and Christmas and she’s too young to appreciate them all anyway, so I don’t even bother then.