Even though Steve Warshak has admitted (in vague terms) that enzyte is a scam, and has been sentenced to prison, this useless product is still advertised on later-night TV. Granted that most shows I watch are DVRed so that I skip most commercials, there are still times I’m watching something live at night and can’t skip over Enzyte Bob.
Wikipedia has the story. Warshak was convicted of credit card fraud for improperly billing his customers, and the company went into bankruptcy. Someone bought the rights and is now selling it with slightly different advertising.
To answer the OP, I haven’t seen the commercials recently, but I imagine the new owners aren’t making any claims, but are instead relying on all the previous marketing claims still ingrained in people’s memories from the formerly incessant advertisements. Pretty devious, but hey…$500million - you can’t argue with the results!
Minor hijack: I have gotten the impression on this board that there is something amusing about Axe products. Can you explain that to me? I don’t think I have seen any of their marketing.
Axe is a line of scented body care products - body wash, deodorant, body spray (a dilute cologne), etc. They have very over-the-top ads aimed at young men, showing women figuratively and literally throwing themselves at men who use the Axe products. There also seems to be a correlation between how much of the product is used and how many women grab the guy. Encouraging stinky teen guys to use lots of body wash, a scrubber, and deodorant is good. Encouraging them to spray body spray all over after engaging in sports/BMX biking/etc.? Not so much.
I coach high school track/cross country. You should smell the bus after a meet. :eek: I’d rather be on a bus full of old women than smell that Axe crap.
Axe commercials are based on a ridiculously over-the-top portrayal of their product as a magic potion that will instantly turn women into rutting beasts.
My dear god! I think you just stumbled upon a whole new market of male enhancement thanks to my spelling error! Think of how many guys would pay for penis caps!
I dunno. Same reason some men in this world, who can choose between laboratory-tested Viagra and powdered rhinoceros horn – which has no lab-proven effectiveness, AFAIK, but does derive from something shaped more or less like an erect penis – will buy the latter.
I mean, if you’re gonna take that approach, eat a banana. It’s cheaper, it’s easier to get, it has potassium in it, and no endangered animal has to die.