A while ago, I stopped in a new restaurant not too far from me named “Hola!”. It seemed like a Chipotle clone, and it had all the trappings of a chain; professional signage and graphics, distinctive trade dress including consistent use of certain typefaces and colors, and so on. Nothing looked “mom & pa”; no carry-out menus using Times New Roman or Comic Sans that were printed from a copying machine, no furnishings or hardware that looked like those seen at every other locally-owned restaurant. Turns out the place really is a local single-outlet restaurant after all.
Ever eat at a restaurant that you thought was a chain, but it turned out to be a local with just one or two locations?