Ever set up an online dating site?

I’ve been thinking of setting up a small online dating site, and have been looking for information online. There seems to be a choice of about 7 programs, and very little information on any of them. The only information I found was comments from large dating sites saying dating programs are useless, and there’s no way anyone could ever compete with **their **sites…

I know the big sites use their own programmers, but I can’t believe any of the small local sites would have the funds to do that. I’m sure they must be using some of these dating programs, but there doesn’t seem to be a way to find out what they’re running on.

Has anyone ever used any of the online dating site software? Was it any good?