exactly why is the SDMB so sloooooooow?

I’m cruising the web using Road Runner. Zoom, zing. It’s fast. Super duper fast. But then I come here. Especially in the late morning/early afternoon. It’s so slow here. Previous threads reveal that it’s not my isp but the SDMB itself. So what can they do to fix this? Buy new equipment? Will that help?

Posting questions in the correct forum would be a good first step.

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One of the things that makes it so slow is unnecessary moving of threads at peak times. Therefore, I won’t. However, if you head over to ATMB, you’ll find at least two threads about this on the front page at any given time.