Mods, I hope this is the right forum.
So after a fruitless search (San Fernando Valley) for Festivus, I checked the B&J’s website and saw it in the Flavor Graveyard.
Why do they do this? This is just one of many, many flavors that I mourn. I’m assuming that the 10-12 “core” flavors are the ones that get the highest sales, but why keep introducing flavors and then yanking them away in a year or two? Why not keep them in the markets where they perform well, instead of retiring them outright?
Not everybody has Chubby Hubby for their favorite. I was crazy about Bovinity Divinity, and I can’t have been the only one. For such a “green” company, why are they so dictatorial? Do they manufacture in such a way that it’s not profitable to have too many flavors out there? Or is it a planned rotation, like “Hey, we’re bringing back Dastardly Mash! Get it while it lasts!”
I see a lot of flavors in the Graveyard, and I realize that it might not be feasible to have all of them available at once. But why not keep some in light rotation? Compare this to, say, Ore-Ida. Cottage fries are difficult to find, but not impossible, so I get them when and where I can, usually small markets. They don’t have to lose money on unsold product: they ship what the market will bear. Why can’t B&J’s do the same?