I remember when I was a kid, fighting with my brothers over who got the prize in the cereal box - although for the life of me I can’t remember any of the actual prizes.
Over the last year or two, however, cereals have started packing CD Rom games in them - I’ve got Clue, Life, Monopoly Junior, and a few others. I thought that was pretty cool, until I stumbled onto what might be the bestest cereal box prize ever:
Free movie tickets. Cheerios, Shreddies, and a few other cereals that I can’t think of right now have free movie tickets printed on them. Kids’ tickets on the sickly-sweet cereals, and adult tickets on the less sweet. Bear in mind that you can sometimes get two boxes of cereal for $5.00 (on sale) and that movies around here cost $9.00 each - it makes sense at this stage to buy the boxes and throw the darned cereal away.
Any favourite prizes come to mind?