This probably deserves its own thread, but…
I have been watching both American and Canadian elections my whole life. While I haven’t done or seen a truly scientific study on it, I am convinced that the absolute #1 predictor of the result of any election is that the candidate with a clear platform will beat the candidate with the unclear platform.
It makes no difference what the platform IS. You can propose basically anything short of strangling kittens as national policy; as long as your stance is clear and the opponent’s is less clear, you will probably win. A candidate who can be clearly discerned as standing for A, B and C will almost invariably defeat a candidate whose platform is murky. Bearing in mind that I’m talking about large scale elections here, not individual ridings (in Canada) or House seats (in the USA) but even that can be predicted at a macro level; look how well the Republicans did in the House in 1994 when they had a really clear platform.
An interesting local example to me is the elections we’ve had in the province of Ontario, which is a large jurisdiction (12,000,000 people) and very diverse, so it serves as a good example. Way back when in 1995, the Progressive Conservatives ran ona neo-conservative-lite program called the “Common Sense Revolution,” sort a Republicans Without The Christianity thing. This platform was scoffed at; opponents characterized it as the destruction of all things holy. Everyone laughed early in the campaign and said they would be trounced. Noticing that neither of the other parties had a platform - the Liberals were running on “Vote For Us, Because We’re The Liberals” and the NDP had “Re-elect Us, We Promise We Won’t Be As Much Of A Disaster As We’ve Been” I predicted a Conservative triumph, to the amusement of anyone who would listen.
Guess who won? The party with a clear, unambiguous platform. By a mile.
In 1999, the Progressive Conservatives ran for re-election promising Common Sense Revolution 2. The opposition promised, well, not to be Conservative. The re-election was a smashing success.
Then last year the PCs decided to compromise on their platform. They were getting some negative press, so they backed away from the platform. Their election platform was a mishmash of old and new ideas. Result: They were slaughtered by a Liberal party that had a few clear planks as their platform. (All of which turned out to be lies, but hey, that’s politics.)
I cannot think of ANY major election that bucks this rule. Every federal election in the last 20 years featuring a clear platform against an unclear one has resulted in the clear platform winning, no matter who the face was, no matter what the platform said. The next time I see an exception to this rule will be the first time.
While I too think that Bush is a lousy President and a war criminal, I know what his platform was. Kerry, not so sure. He didn’t really have a plan for Iraq that was discernably different from what Bush proposed, that I could tell; it was like “Well, I’m going to do better and get more allies involved.” As the Onion article put it, he really just had a one-point plan; Get Rid of George Bush. The candidate with the clear, unambiguous platform beat the candidate whose platform was fuzzy. No surprise at all.