This is the common sentiment I often hear as American auto manufacturers drop the prices of cars (yet again).
Now I’m not a fan of most American made cars and have gone on record as being a big fan of german sport sedans, but there are some that I find attractive and would not mind owning for various reasons. Corvette for under-rated performance is a great value. Mercury Maurauder for the sinister dark horse image. Hummer H2 for the pure novelty. Chrysler… umm… well, nothing by Chrysler at the moment.
Still, American auto builders have a long and respected heritage, a wide selection of models, reasonable build quality and reliability. What is it about these cars that always gets “also ran” reviews in the media.
Are they truly inferior? I think so because I don’t see the refinements that I find in my prefered line of cars. However, not everyone looks for that kind of thing because most people just want to get from A to B without much consideration to whether their ass is cradled in hand stitched leather bucket seats. And I don’t see anything wrong with that sort of pragmatic approach to automobiles.
Still, there is plenty of industry examples for many years from asian and european car makers about what’s considered a finer type of automobile. Most of these cars are not significantly more expensive than their American cousins (ex. VW, Renault, Volvo, Honda, Toyota, etc…).
So are American manufacturers intentionally maintaining that American pragmatic appeal for the market segment that likes American style cars? Or are they continually misreading the market and are forced to drop prices to maintain turnover?