Beer bottled the SAME DAY!!!
Argh.
The OP apologizes for the lameness of the above rant, relaxes and has a homebrew…
Uhhh…what? Everything on budweiser’s site is www.budweiser.com - do you have a particular page you wanted us to look at, or did you just want to complain about Bud?
Bottled the same day as what? Perhaps a link to something besides Budweiser’s home page is in order?
BTW, Budweiser is kraeusened over beech chips for three weeks.
I checked their FAQ in the Beer section, which states that it takes 30 days to brew Budweiser.
The OP couldn’t link to a specific page because even the low-bandwidth version of Budweiser’s site is a piece-of-shit Flash monstrosity typifying everything that is bad about using Flash for a website. Can’t even c’n’p the relevant text :(. The relevant section can be found by clicking on “beer”, then waiiiiiting for the godawful load time, then “think fresh drink fresh”, waiiiiiit again and then you’ll be presented with about 6 pages of absolutely minute text on why Budweiser is Fresh Beer and why this is a Good Thing. I wasn’t even aware that Budweiser was beer.
Oh, and before it lets you in, their website requires viewers to type in a date of birth to prove that they are 21. Or, presumably, that they have the maths ability of a 6-year-old.
There is no way to link to a specific page. At the bottom of the homepage is the fresh beer link.
I’m bitching about their new “the beer you drink at the bar was bottled today!” and asserting that fresh beer is good beer… and somehow other breweries are bilking you into buying ‘old’ beer.
For most beers, aged beer is good beer. But that doesn’t come across on the commercials.
I apologize for the lameness of the rant.
For most beers, the aging occurs before bottling. Your average 5% alcohol ale or lager doesn’t acquire a lot of fine character after that point*, and their statements about oxygen, light, and time being detrimental on a beer’s character are basically true. I agree it’s not made plain in commercials, but if you read through their “Fresh Beer” section on their site, what they’re saying is that they plainly label the “born on” (bottled on) date on their labels unlike many other beers, they use brown bottles to help block out harmful light, and they have many plants so they can ship beer out quickly (unlike breweries with 1-2 plants, or imports that spend a month or more on a cargo ship before even making it to a distributor).
Damn, I just defended Budweiser. Someone hold me; I’m scared…
*Yes, I’m aware that this doesn’t necessarily apply in all cases, but basically if/once a beer’s been pasteurized, the good effects of aging have been shut down. Beer that still has active yeast cultures may or may not improve after it’s spent more time in the bottle.
I’m pretty sure I can tell the difference between a Bud with a Born-on-date from this month and one 6 months old. If it is my imagination, don’t tell my local Mom and Pop store, they’ll sometimes sell me beer real cheap that’s been sitting in their store for awhile.
They’re not still selling you the Budweiser Millenium bottles for $1.50 a six pack, are they?
There, there Ferret Herder. It’s ok. They are a blight on all that is holy and proper about beer, but as monolithic purveyors of crap go, they do a very good job! Gotta give AB props for consistency and freshness. I know I can never brew that consistently, that’s for sure!
Of course, genuine Budweiser (Budvar) tastes better 6 months old than Bud does fresh. 
:looks at bottle:
:eek:
Another ignorant Budweiser rant from an “aficionado”; feh. I have no use for Budweiser – it’s pale, thin, watery, and flavorless. But that doesn’t mean that it’s poorly made, it doesn’t mean that everything they say about beer is wrong, and it certainly doesn’t mean that they don’t know more about beer than you or I ever will. They make it that way because people like it that way, and they do it with an expertise and consistency that Jim Koch can only dream of.
Beer is better when it’s freshly bottled; it ain’t wine.
Not that anyone cares or anything, but I live about a mile from Budweiser’s plant here in Van Nuys. Some days, depending on the breeze and such, we get treated to some interesting smells, none of which make me want to go drink the stuff.
I wasn’t thinking about pasteurization.
Bud still sucks. So there.
My brother lives a few blocks from the St Louis brewery. It’s kind of fun to watch the hops blossom bits float through the air.
Yeah the “fresh beer” Budweiser adverts annoy me too. It tastes of piss, the fact that its fresh piss isn’t going to make much difference!
Q. Why is American beer like making love in a canoe?
A. It’s fucking close to water!
Hmm…I guess that means that I should toss out the 1975 Thomas Hardy that I have saved for graduation then…
Yes, maybe it’s too easy to bash Budweiser and Anheuser-Busch, and yes they make hundreds of millions of barrels of consistent beer, and any micro would love that sort of consistency. However, maybe it would be nicer if they made a consistent product that was better, and didn’t have to resort to marketing it with tits and ass. Even moving to all-grain would at least be a nice start!! (and to be fair, recent advertising has moved more towards a focus on quality and taste)
Ohh, and FilmGeek, can I buy you a drink?
Personally, I 'm proud of the comeback I had to the recent Coors Light commercials where they tout the fact that their master brewers have PhD’s in brewing, and that this is an important job qualification: “Yeah, 'cause if they only had a masters, Coors Light might suck.”
I’m sorry, but the only use for Coors Light is as a nice beer to have while doing yard work on a Sunday morning, if you’re still too hung over to really want anything stronger. And given that my front lawn is 60 square feet, let’s just say I don’t drink much Coors Light.