G4 is dead. Finally!

http://www.nytimes.com/2013/02/11/business/media/in-venture-with-nbc-esquire-expands-into-television.html

Still not forgiven them for the take-over-and-murder of TechTV.

Then their self-afflicted frenzy to find – unsuccessfully – their niche was a lovely dose of schadenfreude.

I guess this is a victory for Spike TV. They get the uncouth six-packers, while the new Esquire gets the hipsters.

Why would hipsters watch TV at all, let alone Esquire?

Their target audience is tiny, but they probably have disposable income.

Branding it in such a way as to make me allergic to ever turning it on. Great. I just hope Ninja Warrior finds a home.

Already eulogized in this earlier thread.

They didn’t have any trouble finding a niche. It’s just that that niche prefers to watch stuff online. TechTV would have went the exact same way.

Yeah, that’s the consensus of the other thread, TV is just to ‘old media’ for a geek-centric channel to survive on. I did share some of the hatred for G4 (and parent Comcast) when they bought & essentially gutted TechTV. From the late 90s to the early 2000s it was like us tech nerds had this cool, fun little playhouse channel with shows that really, *really *got their audience. The Screen Savers with Leo Leporte, Patrick Norton, and a bevy of babes (Morgan, Meghan, Sarah. Jessica, Cat etc.) was such a fun show! Even when Morgan joined Adam Sessler on X-Play the first few seasons retained the same low-key, semi-sketch comedy format that made TSS great.

Then they turned it into G4, an all too slick, soulless, shallow, vapid mixture of teen boy testosterone and pop culture nonsense (with the occasional tech show). Sort of like the bastard child of E! and TruTV