My office sent out a one-sheet this week inviting clients and prospects to an event we’re holding. For this particular one (we do 4-5 per year) we’re discussing investor relations and the SEC’s RegFD, with speakers from the Securities Industry Association and Nasdaq.
Since we don’t have admin people in our office, we all help put these kinds of local marketing materials together. In this case, we titled the event “IR in an FD World.” Another person suggested that, rather than the abbreviated “FD,” we spell out “Fair Disclosure.” I changed it, and forgot to change the article from “an” to “a.” My mistake.
So we send it out, and start getting some RSVPs. Then we get one back, no cover sheet, none of the registration info filled out – all someone has done is circle the “an” and write, in big, thick capital letters, "TYPO."
Well, gee, thanks. That was really productive. I mean, I appreciate you pointing it out and all, but if you weren’t even going to register, what did it benefit you to take the time out of your obviously busy day and do this? Were you really so personally offended by this simple error that you felt compelled to do this? Could you maybe have picked up the phone and said, “I’m on your invite list, and noticed there’s a typo on this most recent one”? Would that have been a little to polite?
Is this how you conduct all your business, you schmuck? By wasting your day pointing out other people’s usage errors? If this guy wasn’t a prospect, and I didn’t value my job, I would’ve printed out a new one, with “a” replacing “an” in 72-pt. bold type, and just scrawled “Better?” on it. Then I would have driven to his office and hand-, or rather foot-delivered it straight up his ass.