Yes, it’s true. My secret sin, I’m one of those people who call you on the phone hoping to get you to buy something. This confession is in hopes of avoiding spending eternity in the Bolgia of the Flatterers. If you can stomach the grisly details, here is what I have done.
I work for a franchise of ***, a company that markets housewares such as cookware and china. It’s very good, high quality merchandise, but it costs a fortune- hundreds or thousands of dollars for complete sets. Our target market is young engaged couples who are going to be setting up house together and perhaps purchasing their “pattern” chinaware together. At bridal shows in different parts of the country, we have booths displaying ****** products where people sign up for our “drawing”. This is where the bullt begins…
The registration form includes the names and phone numbers of the prospective buyers, along with information that determines whether they meet the demographics of the target market. The form misleadingly suggests that some of the china or cookware on display at the booth is one of the prizes to be drawn for. In fact, to cover the bare legal requirements of this hustle, about all that is given away at the bridal shows are some crappy coasters. But now that we’ve got a few hundred names and phone numbers to work with…
A few days after the bridal show, the woman (most often) who filled out the form gets a call from us. We announce that “as part of our advertising promotion” they’ve been selected to receive some “free gifts” from our company. If they ask how many people were also selected for these gifts, we do not say “Every single person who registered at our booth”. The “gifts” are as follows:
-a certificate for a carribean vaction, airfare not included. This is probably the least misleading offer, although it’s only for three days and two nights, and the reason the resort sells us these vouchers is because they get a percentage of people to pay to extend their stay. The actual dollar worth of this offer is maybe five hundred dollars, tops. Of course not everyone will actually use this, so that makes it an even cheaper offer. If they don’t want the certificate, we offer them as an alternative a set of two champange toasting flutes. Now these would cost you pretty near a hundred bucks if you had to pay for them, but wholesale probably cost us fifteen or twenty bucks. The souvenier glasses you buy at bars on New Years are about as valuable. But then we have the second gift
-a certificate to send off for a “travel camera” (as opposed to a stationary camera?) and a photo-finishing package that includes 100 rolls of free film!!!. You pay your own $6.99 shipping and handling to actually get the camera. It’s a cheap plastic thing that you’d pay $15 at your local drugstore for. And the “100 rolls” of film get sent to you one at a time- when you send a roll in to them to be developed, you get the next roll of “free” film back with your prints. You don’t suppose they just roll the cost of the film into their developing charge? Naaah…
-but then, we come to the third “gift”, so-called. It’s a “25 to 50 percent factory direct discount” on purchasing some of ******'s products. Gee, what a swell gift, a chance to spend not quite as much money as it would otherwise cost. Oh, and what we don’t tell you is that that is not on individual items- it refers to how much of a discount you get on bulk orders. So for example, if you purchase $1500.00 worth of stuff, we might only charge you $1000.00. Or for $2500.00 worth of stuff, $1500.00.
Then they are told that they have to come in to “pick up” their “gifts” at one of our presentations. Here you have to talk fast to try to gloss over that their “gifts” are not completely out of the goodness of our hearts. The presentation takes a “couple of hours” (reality: 3 to 3 1/2 hours) where we will try to talk you into paying as much for stainless steel cookware and china and crystal as you might pay for a used car. The bottom line? No attendence, no “gifts”.
Fraudulent? Not quite, at least not according to the letter of the consumer protection laws. Misleading? Hell yes. But I can’t afford to quit my job. Please someone, give me a job I can be proud of, like gunrunning or ballot box stuffing.