I was enjoying a Diet Mountain Dew today and happened to notice the ingredients list, and the first two ingredients in the list (and I assume, by volume?), are carbonated water and orange juice concentrate. How is it physically and chemically possible that the highest sugared fruit juice concentrate, that I can think of, is the second ingredient in an advertised, zero calorie beverage?
Same way they were once able to advertise an olive as a low fat food. There’s less than 1 gram of fat in one single olive. :eek::dubious: (They can’t do that anymore, note)
There’s not a lot of OJ in those 8oz, likely just enough to not add a calorie. Or perhaps there might be a calorie or two, they are allowed some rounding.
I figure it would be what, 4.9 decagrams? Me, I’m a pounds and ounces guy, I’ll guess your weight but it will be in archaic weights and measures. The Metric system is slow to culturize.
Pepsi didn’t arbitrarily choose to report the information on less than a can; you can request info on larger sizes. The pulldown menus to the left side of that page let you check nutritional information on larger servings if you wish-- a 12 oz. can (which is also considered a full serving) contains 0 calories, too.
The 20 oz bottle, on the other hand, contains 10 calories, which lends credence to the theory that there’s just some rounding going on.
Ironically, it may be the case that they are legally required to round to the nearest 5 calories, in order to disincentivize subtly toying around with the serving size or ingredient list to have “just” slightly lower calories than the competitor. But it leads to abfurd situations like a 3 calorie beverage having zero calories.
(OK, I admit, I’m halfway making that answer up, and I too have wondered how diet mt dew has zero calories while having some OJ in it. I guess we have the answer now: it does indeed have more than 1 calorie in it.)
No, you’re right. Calories are rounded to the nearest 5. So 2.4 calories is still 0.
I also note that the label (according to the OP’s link) says “concentrated orange juice” which is different from “orange juice concentrate.” Unsweetened orange juice doesn’t have anywhere near the calories or sugar of sweetened juices or concentrate.
Keep in mind that just because something is listed as the second ingredient in a product doesn’t mean there’s much of it – it just means there’s more of it than of the first ingredient, and more of it than everything else listed after. In this case, it’s essentially just a flavoring.