Right, Jews are cheaper.
I am and think it is in keeping with the rest of their ads. It still made me laugh, though, but that’s because I’m a terrible person who hates Jews.
I agree with you, but the mantra in public relations is that it’s not the intent, it’s the perception. The guy may have all the reason in the world for the billboard, but people will get butthurt about it, which is why you have the article in the OP.
Well, the top slot just opened up, so I’d expect there’ll be some extra effort as the also-rans compete fill it.
Cheap shot. You know I was using the word cheap in the sense of “less expensive,” rather than as a pejorative for frugal. Or are Newarkians, hookers, and reality tv stars also more frugal?
Yup, that’s what made it tone deaf. He should have seen that coming.
It’s not too hard to imagine why someone who thinks of Hannukah as an important religious observance would be offended by that characterization.
If you are a strict materialist looking at only the associated loot, there’s not much to protest - but even as a disinterested atheist I think that Hannukah is a better “quality” holiday in that it is nowhere near as crass when it comes to its general observance.
Yeah, that.
I thought it was funny when I had only seen that one. When people started posting likes to the other ones, it began to deteriorate for me.
I took it that the ad campaign was to use borderline (or maybe not so borderline) -offensive ads for humour value, like comparing his pricing to hookers. The Jews = cheap thing works with that.
The Hannukah is the cheaper Xmas thing I took as ex post facto justification. Seems very unlikely to me that it would never occur to a Jewish exec that anyone would think the ad was a joke playing on Jews being cheap. I think that naturally he would think that, as would most folks, but that he thought it was attention-getting and did not care if it offended (indeed, offense is part of his strategy - would any of us have heard of this brand but for this ad?). Naturally, though, he can’t say that.
They are getting shitloads of free advertising, and the demographic for cheap vodka will contain plenty of people who don’t give a fuck if someone got their knickers in a twist about a slightly off-colour joke. It’s a win all round.
Oh, so it really makes more sense that a company that is actually trying to get people to buy stuff was intentionally trying to piss off their audience by appearing ethnocentric and racist? Yeah, I’m the moron.
Oh, look, now that they’ve said something stupid, you’ve got people coming out with the conspiracy theories so they don’t feel like idiots: “They intended to piss people off to get more publicity.” Right. That’s why all their other campaigns fit the exact same model I gave.
How dumb do you have to be to think malfeasance is more likely than incompetence? There aren’t enough :rolleyes: in the world.
Because when someone says “All black people steal!” they aren’t actually making a point about a socioeconomic relationship between crime and poverty. The point of the joke was so obvious that the mental gymnastics you stupid fucks are going through makes me want to throw a knife party. I don’t give a fuck that their spokesperson is a Jew (like Jews never make the “Jesus saves but Moses invests!” joke?) and I don’t give a fuck that he tried to come up with some stupid innocent explanation for the joke to appease recreationally-raging yuppies- the kind of people that probably wouldn’t be buying Wodka to begin with. Considering your only experience with the outside world is through the internet you’d think you’d know a Jew joke when you see one.
I got excited because I thought marc_bolan was gone, but it was just gonzomax.
Gracious, somebody’s a bit upset. As in most of these what-were-the-ad-execs-thinking threads, ISTM that the detailed analysis of the underlying motivations at play here is to some extent speculative, and is something on which reasonable people can reasonably differ.
I’m pissed about shit that’s going on in real life at the moment. Shouldn’t post under the influence of rage. I’m sorry BigT. I still think it’s really fucking obvious what the joke is, though.
Sorry to hear it ACM. Have some vodka? </stupid attempt at humor>
No, have some Wodka!
How long have you been posting on the 'Dope?
Well, if it is Christmas quality at Easter prices…Oh, wait…
Oy vey. Such a small glass, at these prices!
I am trying very hard not to post the joke to which the punch line is “Oye, I was so thirsty!”
I’d be seriously surprised if any member of the advertising team knew anything about the relative size of Hannukah vs we-don’t-really-understand-Christmas gifts…