Random thought while being mobbed by my young (2-7 yo) kids for their Flintstones gummies. To them Flintstones are entirely a kind of vitamin gummy. They have no concept of the Flintstones as a show
I watched the Flintstones as a kid in the 80s (though never ate the gummies, my mum was into vitamin supplements before most other people, though we didn’t have the money for fancy branded products like that). But even as a kid it was obviously a product of a bye-gone age (the references to mid-20th century American culture were really confusing to me)
Has any other promotional product for a show, movie, etc. out lasted the show by longer than Flintstones gummies?
Back in my day (1960-70s) they were (chewable) fruit flavored chalk. The gummies came later. In fact, we didn’t have Bettys. Her waist was too narrow and they would break in half in the bottle.
And the James Bond franchise is still current. When was the last new Flintstone material made? The John Goodman version, I guess? Wait, that was 1994?!? God, I’m old.
I did some checking, Wimpy is still around in the UK, long gone from the US. It was tied to Wimpy from the Popeye cartoons and goes back to 1934. It looks like Wimpy was phased out as the mascot in the 80s and gone by 2000.
It is rather astounding (and unique) that The Flintstones gave its name and images to vitamins and breakfast cereals that have endured for more than half a century. The Mickey Mouse watch has had a longer run, but it is no where near as ubiquitous.