Has any show's promotional product out lasted Flintstones Gummies?

Random thought while being mobbed by my young (2-7 yo) kids for their Flintstones gummies. To them Flintstones are entirely a kind of vitamin gummy. They have no concept of the Flintstones as a show

I watched the Flintstones as a kid in the 80s (though never ate the gummies, my mum was into vitamin supplements before most other people, though we didn’t have the money for fancy branded products like that). But even as a kid it was obviously a product of a bye-gone age (the references to mid-20th century American culture were really confusing to me)

Has any other promotional product for a show, movie, etc. out lasted the show by longer than Flintstones gummies?

The Flintstone Vitamins came into existence in 1968.

James Bond became associated with the Aston Martin in Goldfinger in 1964. So that probably counts.

Back in my day (1960-70s) they were (chewable) fruit flavored chalk. The gummies came later. In fact, we didn’t have Bettys. Her waist was too narrow and they would break in half in the bottle.

Yes, the chalky chewables long predated the invention of these new-fangled “gummy” things you whippersnappers are using!

To be comparable, I think there would have to be a continuing 007 edition.

And the James Bond franchise is still current. When was the last new Flintstone material made? The John Goodman version, I guess? Wait, that was 1994?!? God, I’m old.

I did some checking, Wimpy is still around in the UK, long gone from the US. It was tied to Wimpy from the Popeye cartoons and goes back to 1934. It looks like Wimpy was phased out as the mascot in the 80s and gone by 2000.

The last one I can think of might be the winner. Mickey Mouse Watch, going strong since 1933.

I don’t understand, even the modern James Bond still drives them.
The Aston Martin DB5 appeared in the 2021 film No Time to Die.

Though so is Mickey mouse, my kids are well aware of him and his various shows.

That sounds more like simple product placement to me. You might as well include Rolex or Smirnoff as examples.

The keyword is “outlast.” James Bond and Mickey Mouse are still around, the Flintstones aren’t but their gummies (and Fruity Pebbles!) still are.

Oddly, the Flintstones are due back this year. And were on screen as recently as Yabba Dabba Dinosaurs (2021–22) (two seasons)

It’s not a promotional product of the film.

Griffin is asking 2 different questions in the OP title and the message body footer and I’m not sure which is intended:

What promotional item tie-in was introduced earliest and is still being used?

What promotional item tie-in was used for the longest time after the tie-in effictively ceased to exist?

For the first I think the Mickey Mouse watch is the current winner.

For either I don’t think Aston Martin counts as tie-in direction is the wrong way round.

You beat me to it there @colinfred. And said it better. I agree about two distinct questions.

There’s also a side order of “Maybe I’m only asking about products still made today. Or maybe not and now-dead products still count”.

Were the Vitamins? There was no first run Flintstones shows on the air when the Vitamins were introduced.

Maybe the premise of the OP is just broken for a variety of reasons.

A Shirley Temple cocktail?

The product preceded the radio show, but Singin’ Sam, the Barbasol Man was on the air back in 1931.

Barbasol (the shaving cream) is still sold. I am a satisfied customer, seeing that a can lasts my mostly bearded self several years.

I’m disappointed though that it outlasted Burma-Shave.

It is rather astounding (and unique) that The Flintstones gave its name and images to vitamins and breakfast cereals that have endured for more than half a century. The Mickey Mouse watch has had a longer run, but it is no where near as ubiquitous.