My first McDs was maybe 1964 or so. There was one McDs in our city about 20 minutes away. We made a special trip a few times to get the new bugers everyone was talking about. 15 cent burger. They were super fast because they only had like three products and they were all ready and waiting when you walked up to the window.
The burgers were OK. Kind like White Castle taste wise, only bigger. At the time, food like that was not available all the time like it is now, so fast food was a treat.
Ah, yes, I well remember Carroll’s. We still have a glass from there. They had stores in New Brunswick, NJ and on Route 18 in East Brunswick NJ, outside the Turnpike Drive In.
Think you left out a decimal point there, old chap!
I ate at the McD’s on the Arbat in Moscow yesterday. Filet-O-Fish, Bic Mac Grande, large Cola, kiddie fries and ketchup, McFlurry deLuxe, and a large coffee. Set me back 496 rubles, or about $13.80, US. About what I’d pay in Canada, too.
Just for some background, the MacDonalds model was a refreshment stand at an athletic field in Riverside* CA. The MacDonald brothers started a restaurant after seeing how easily large numbers of people were quickly fed at events there using a limited selection of food. The brothers were already in the restaurant business and saw that they could maximize profits from the assembly line production and simple take out system instead of offering a broader selection of food and carhop service. The assembly line procedure to increase volume was the major breakthrough over the earlier White Castle model which was based on single person prepping, cooking, and packing meals at much smaller outlets. It doesn’t seem to have been entirely unique, but the MacDonalds brothers introduced the new marketing aspects of neon colors and the golden arches to modernize the look of their restaurant. It was Ray Kroc who took over the company and put money into nationwide marketing that turned the chain into the modern giant.
I’m pretty sure it was Riverside, definitely somewhere in San Bernadino Cty.
You are correct. I was under the impression Riverside was a city in San Bernadino, but apparently it is it’s own county. My best recollection is that I read about the athletic field refreshement stand while staying in Riverside, but it’s been many years and I had stay-overs in many places in Southern California in the 80s.
Off topic slightly but the Maharaja Burger sold in Indian branches of McDonalds is not worth buying. And of course it’s no cheaper than the wonderful street food. Their toilets however are very good by Indian standards.
Growing up in the 70’s my mom usually bought Wendys. I recall it being better tasting then. Wendys has changed since the 80’s. I rarely buy Wendys anymore.
Mom did get breakfast at McDonalds. I think they started the Egg McMuffin when I was in elementary school. It was something new and really good. I still like their breakfast even after 40 years.
I don’t really remember much difference in their burgers. I always preferred the 1/4 pounder. I’m pretty sure they had it in the 70’s.
I remember Carroll’s! There was one about a mile from my house. It closed right around the time that McDonald’s moved into the region, probably '67 or '68. I have fond memories of Carroll’s burger and shakes. But then, I was about 7 at the time.
I got curious and looked this up. Quarter pounder and Egg McMuffin were introduced when I was in elementary school. 1972 seems to be a major transition year for their menu.
The burger options pre-Big Mac were: hamburger, cheeseburger, double hamburger (two patties, the rest the same), and double cheese burger.
One size of fries and shakes. 3 sizes for sodas. Fish sandwich. Some stupid orange drink (wasn’t considered a soda) and maybe a fruit punch version. Not sure when the “apple pie” thing came along.
People were constantly amazed at the time that McDs didn’t offer a hot dog. It was expected then that if you sold burgers you sold hot dogs. Now it’s taken for granted.
Filet-O-Fish must have come out around 1965; they were first offered for churchgoers who abstained from eating meat on Fridays. I remember Burger King came out with their rival Whaler about the same time (I was in fifth grade then), and man, were they good! :o
Carrol’s! Our town only had Carrols (3 of them) until McDonald’s finally opened two stores in the early 1970s. Like Coors beer, Big Macs were only a rumour of my childhood. Worked at one Carrol’s for a couple of summers. One of my managers once sold a cold hamburger to Herbert Slotnick, president and owner. Slotnick gave him a list of 100 defects and one week to fix them, stuff like paint drops in the parking lot.