The full extent of my knowledge of him is that he’s a sleazeball who owns a production company, he explicitly runs his production company to be likewise as sleazy as possible, and he’s now getting sued because of it.
I’ve heard he uses his money to entice people to do humiliating things—that he dangles large sums of money in front of participants to get them to perform various tasks and compete in challenges—in the same category of incentives behind so-called bumfights and the fictional Squid Game.
AIUI, he is late-stage capitalism: the game show. Or something like that. Big Joel has done a couple (long) videos about him, and that is about the extent of my knowledge:
He’s a guy who makes videos on the Internet, usually involving game shows and giving away money, often based on good causes. He has managed to become rather wealthy doing so, despite spending a ton of money on everything.
He did a crossover with Survivor in his latest season of “The Beast Games.” The remaining contestants of his show went to the Survivor Island for a day of games. The Survivor people handled the logistics and filming and editing for that episode, and you can very much tell the difference in quality.
I only heard of him, and that he’s some YouTuber, because today is his birthday. The DJs on the station I typically listen to while working like to read off celebrities’ birthdays when they’re doing that day’s listener birthday list.
I’ve heard the name and that he had something to do with YouTube videos, but basically nothing else since the people who bring him up seem to assume everyone knows about him and I was never curious enough to go looking for information about him myself.
I recently watched a video about him in general, and it has a follow-up video that covers the specifics season. For some reason, they invited random YouTubers to do a tour and watch the latest season, paying their way, and a critical YouTuber couldn’t pass up the chance to get an inside look.
The gist is that they just aren’t remotely as competent as even reality show producers, seemingly do not do good beta testing of ideas, come up with ideas solely based on thumbnails and headlines, yet want to be some big huge company. They have to see things fail before they think of things.
The games were mostly broken by cooperation. Jimmy just seemed to assume people would betray each other without any real motivation to do so. The theme was brain vs brawn, but the most taxing thing for the brain side was memorizing a group of four colors. No trivia, no puzzles, nothing.
That barely even scratches the surface of the critical YouTube video, which is very well done and thought provoking. He did an excellent video on NFTs that was illuminating on how it all happened, and is basically considered the definitive documentary. Here’s the MrBeast video:
Though I watch a lot of YouTubers, including reasonably high profile ones, every so often a name will be dropped in a way that it seems I’m supposed to already know who they are but I don’t. Mr Beast was one of those around three or four years back. Then I learned what his deal was and was happy to continue avoiding him. He’s just gotten bigger, making him harder to ignore, but I remain steadfast.
This also happened with Pewdiepie, JackSepticEye, and Markiplier. I only vaguely know who they are, or used to be.
I know a little about him through my kids and news blurbs. Seemed like something of a con man. Mostly his giving money away in annoying ways, but the end goal was supposed to be worthwhile. He tried to start a restaurant delivery chain - maybe burgers? - based on using ghost kitchens in various cities, and it fell apart fast. I recently saw his name on some food products at the store. Can’t remember what it was. Maybe some jarred sauce or condiment?