I see these ads on TV every Christmas season. They usually involve brand new cars with big red bows on them, or a smooth voice-over telling you that there’s no better gift than a [insert brand/model here] this Christmas.
Whenever I see these, though, I wonder just who they think their target audience is. The only people I know who’ve been given cars are people with very rich grandparents who have lots of money to throw around for spoiled grandchildren. Buying a new car for someone is a really big financial commitment to make, especially if the recipient has never seen the car to verify that they really want it.
If you have given or received a car for Christmas, please share your story. Was it brand new? Was it a complete surprise? If you received one, did you have a hand in selecting the model? If you gave one, did you consult with the recipient beforehand?