Too lazy to read Dawkins? I love Dawkins. Dawkins is my favorite author. I have reread “A Devil’s Chaplain” more times than I’d care to mention in mixed company. 
Anyway, I’m really taking memetic theory too… I don’t know. I’m romanticizing it. A counter-meme would probably be little more than one person telling another something isn’t true.
I’ve been digging through my notepads for some of my stronger ideas. Submitted for your approval:
In a phenomenon realized only by a select few conspiracy theorists and particularly observant citizens, the town of Akron, Ohio has a significantly greater percantage of sweepstakes winners-- you know, free Hershey’s for life, novelty Volkswagen Beetles, etc. These people haven’t even the prestige of lottery winners, yet still feel separated from the common citizens.
Soon, though, they cannot handle the ravages of luckless, day-to-day life. They become greedy and protective of their hordes. Some develop fixations with locks, though no one has any great demand for their obscure winnings. They form a support group that meets twice a month on alternate Tuesdays at the Mariott near the airport.
“Winners Anonymous.”
My second idea is a lot more formless. It’s two ideas, really, the first leading into the second, I just realized. My first idea was of a character extremely vulnerable to suggestion, that upon release from a psychiatric hospital, enters a low-rent condominium furnished with couch, refrigerator, and television. Soon, protagonist patient becomes a slave to advertising from the TV.
This led me into another idea-- a shadow-governmenty internment camp for the frugal. People that don’t spend enough on consumer products have an off chance of being whisked off into Clockwork Orange-esque conditions where they are bombarded with advertising. ‘Big brother is watching you, and He knows your disposable income.’
And the thought that occurs to me: The guy who is so vulnerable to suggestion is the camp’s first escapee. His memories of the camp are gone to him, due to the trauma they induce. When found outside the internment camp, he was taken to the psych hospital, where he finally regains control of his faculties and is released. the story could be told in the order I thought of it-- that’d be more interesting, really.
Wow. Goliath post. My eternal love and devotion to anyone who trudges through either of those in their entirety. 
Thanks!