Three months ago, I signed up for a “3-day trial” membership on a porn site. **AND YES, I KNOW ** that “free” or “trial” memberships virtually always automatically roll over to regular monthly memberships if not cancelled. I could have sworn that I carefully read all the boilerplate in tiny, hard to read print at the bottom of the screen. I was looking for the disclaimer about the regular monthly fee starting if membership not cancelled. And I didn’t see it! I really thought I’d found a site that would give you three days for three bucks. So I gave it a try, decided it wasn’t worth a monthly membership, and forgot about it.
Well today I find out that I now have on my Visa charge a total of $120.00 for three months of the regular membership. My wife took this surprisingly well; that I didn’t have an ugly scene with her is the one bit of luck I’ve had so far. I’ve cancelled my membership, but that doesn’t cover what I already owe. My question (and I know responses aren’t expert legal advice) is, is there any way I can avoid paying $120.00 I can ill afford?
For one thing, who do I appeal to? The site, the Internet Billing Co, Ltd., or Visa? I doubt the site or the billing company will be sympathetic; scamming chumps like me is probably how they make lots of money. I’ll try Visa, but I’m afraid they’ll simply say “Sorry Bud, you charged it, you pay for it”. After all, they’re getting their cut too from this misleading practice. And thanks to the site’s disclaimers (that I DIDN’T see before), I don’t think I have a legal basis for disputing the charge.
BTW: I absolutely despise the entire concept of “implied consent”: “unless you say otherwise, it’s taken that you agree to…”. Imagine going to a store and buying something, and having at the bottom of the charge slip tiny little lettering saying “by signing this, you agree to having a monthly order which will automatically be billed to your charge account, UNLESS you tell us NOT to.”
So what then? The Better Business Bureau or the FCC? But the decentralized nature of e-commerce means there’s no guarantee that the parties involved are even under US jurisdiction. Yet if this practice is not technically illegal, it is extremely misleading and exploitive. If Visa won’t help me, is there any legal avenue I can pursue?