Help me name my information security business

Escutcheon

Aegis. You want to be under our protection.

If you want to offer security packages with varying levels of protection/reporting you could call your top-of-the-line “Angerona.”

Take care not to blot!

Angerona didn’t bother me… but I speak mostly French.
There’s also Pellonia who supposedly pushes enemies away. (Even Wiki doesn’t know much about her.)

More suggestions:

[ul]
[li]AccessDenied InfoSec[/li][li]403 InfoSec[/li][li]HoneyPot Security[/li][li]AirGap Inc.[/li][li]AliceBob Inc.[/li][li]ConeOfSilence InfoSec[/li][li]TinFoil InfoSec[/li][li]PatchOften Inc.[/li][li]HiStakes InfoSec[/li][li]NoMoreQuifax[/li][/ul]

I like Inner Stickler’s suggestions of Mimir and Vör.

From Japanese myth, there’s Tenjin, god of scholarship. The syllables rhyme, so it’s easy to remember.
Daruma, founder of Zen Buddhism, is identified with steadfast dedication to a cause. Legend has it he meditated until his limbs dropped off from atrophy.
Gozu and Mezu are guardians of the Underworld. They have Z in their names, and Zs are cool.

“Lockjaw”.

I don’t know why, but it just leaped to mind when I thought about information security.

Pearl Jam?

Putting aside the anger issue, I think if you choose a myth-based name like Angerona that most people are not familiar with, there’s going to be a widespread assumption that it’s the surname of the owner. You’re going to get people assuming you just work for Mr Angerona and they want to talk to the boss.

Vör is a bad idea. First, it’s got an umlaut, which makes it look silly and also makes it difficult to type correctly. Second, it’s similar to Vor, which is Russian for thief; not an association that inspires confidence in potential customers. Third, it’s similar to Vore, which is a slang term for people who have a sexual fetish involving cannibalism; which is really not a good association for a business.

Thanks for the suggestions. I’m reading them all even if I don’t respond to each. Since I can’t be bothered to multiquote, here are some of my reactions:

Magi/Magus is a contender.
Pellonia is another contender. I like the sound of it and its relative obscurity. It’s also apparently the name of a moth and a plant. I’m not sure if that’s good or bad.
Minerva is another contender, although it sounds a little like a stereotypical “little old lady” name from an old movie.
Mimir is a good one, though I’d hope to avoid decapitation. I’ll read more about him. The white supremacist crowd seems to like Norse stuff. Hopefully they haven’t latched on to Mimir and tarnished the name.
Tenjin has a nice ring to it. I’ll read more about him.

Aegis is already used by a few other companies. Not that I can’t use it too, but it’s just not very unique. And Lockjaw is not quite the association I’m going for. :slight_smile:

IIRC, isn’t Vidar the Norse deity known for remaining silent, defeating an enemy of the gods, and surviving Ragnarök?

(Huh; my phone just autocorrected those dots into place, there. Weird.)

I think the name needs to be something very obvious since you’re so small. All these ancient gods don’t mean anything to me, and probably not to the potential customers you’ll get. Who is your target market? I would guess it’s going to be local small businesses and individuals. I can’t imagine a big corporation using a 1 man security company unless you are a really big name in security. So I’m thinking it will be things like little stores, dentist offices, etc. I don’t really see the online training angle working out. I would expect there are 100’s of other places offering that kind of online training and I’m not sure why someone would pick yours over all the others.

So I would go with something like ‘Heroic Computer Security Services’ or something like that. Something that is very clear and obvious about what is offered. Something that is immediately understood when doing a google search. Don’t just rely on the big-brains here for advice, since they understand all the subtle meanings. Instead, ask your in-laws, neighbors, etc what they think about the names and which one they would click on if that’s all they saw.

Here are a few more ideas.

The Greek god Coeus (also spelled Koios) was “Titan god of intelligence and farsight, meaning that, due to his inquisitive mind and desire to learn, he was with gained knowledge and understanding able to see beyond the obvious” (Coeus, titan god of intelligence and farsight - Greek Gods). In Roman myth, Coeus/Koios became Polus/Polos. The associations fit nicely. But spelling and pronunciation of Coeus/Koios may be an issue. To avoid those drawbacks, I could go with the Roman variant Polus/Polos, which is fine except for being a little drab.

Then there’s Portunus/Portunes, who according to Wikipedia, was “the ancient Roman god of keys, doors, livestock and ports. He may have originally protected the warehouses where grain was stored, but later became associated with ports… Portunus later became conflated with the Greek Palaemon” (Portunus (mythology) - Wikipedia). The Greek Palaemon is apparently also spelled Palaimon, which I like a little better. Again, I like the associations, but the Greek name may be unwieldy, and the Roman name is a skosh drab.

Do any of those jump out at anybody?

Your points are well taken, filmore. Getting input from in-laws, etc., is a good idea. And, yeah, my target market is small businesses and individuals, and – if the forensics services work out – attorneys.

For the online training, I’m working on a marketing plan, and I have some ideas for ways to attract customers with services that are not typically offered by other providers. I think I can compete in that space, and if I go with something like Thinkific, the entry barrier is so low that it’s worth a shot.

He wasn’t a god, but in the Iliad, Nestor was the wise old counselor who always gave good, well-considered advice.

I tend to agree with filmore that a brain-dead obvious name is the best way to start. You can always show creativity with the names of specific products or services.

But if you want to stick with Greek/Roman/Norse names, make sure it’s easy to spell and doesn’t have spelling variations. Your latest examples would be tough - you can’t tell a potential customer the name and count on them to type in the URL when they get home. I know you already recognize this as a risk, but I think it would be a bigger pain than you are anticipating.

OK, with an eye toward the more obvious, I went through a thesaurus looking for terms that were in the ballpark of what I’m after. Unfortunately, many, many of them were already in use. It turns out I’m not a very original person. Oh well. But I did finally come up with a list of candidates that didn’t turn up immediately in a Google search. I put some version of “security consulting” or “infosec” after each one arbitrarily, but they can be mixed and matched.

Deductive Security Consulting. Pros: Gets to the idea of me being a careful and thoughtful investigator. Cons: Not real exciting; sets me up for Sherlock Holmes jokes.
Reveal InfoSec. Pros: kind of has a ring to it; gets to the idea that I will uncover hidden facts. Cons: People associate security with things not being revealed, so I may be sending a confusing message.
Restoration Information Security. Pros: gets to the idea that I will clean up the mess you made with your crappy security. Cons: could be confused with businesses in other industries, such as environmental restoration companies or Restoration Hardware.
Default Deny Consulting. Pros: Borrows a well-established security concept; I already have a blog called “Default Deny”. Cons: May not be very clear to people outside the security industry; is more suggestive of prevention rather than incident response.

Better? Worse? Other thoughts along those lines?

I would suggest the bog-obvious as well, something like DataSafe, Info Locker or the like. Let your business card and web site detail what you offer - training, incident response and forensic data services.

All horrible.
Deductive security sounds like a private investigator.
Reveal sounds like the opposite of what a client wants, they want their stuff hidden, not revealed.
Restoration sounds like someone you call after your system has been hacked not before.
Default and Deny sound like things you don’t want to happen.

How about Tranquillo Security Consultants? It has the word tranquil in it and its fun to say.
or Pax security? It is short, suggestive of peacefulness and fun to say.
Plato Security Consulting. It is greek, suggestive of wisdom and memorably shot.

As I think about this more, I’m not sure that many small businesses would call you for typical security services. Most small businesses already have an IT company they work with to manage their systems. If they needed something or anything went wrong, they’d call that company. But I can see the forensics aspect working out really well. If a business gets hacked or an employee goes rogue, the regular IT company likely won’t have the skills to do the forensics necessary to figure out what was hacked. They’d need a specialist for those skills, and they would seek out people like you. For stuff like setting up firewalls, they’d go to BestBuy or whatever. I’m thinking you could do really well by just focusing on forensics rather than all kinds of computer security. You can still do other security stuff, but I see forensics as what gets you jobs as a 1 man shop.

Maybe something like “Bloodhound Security and Forensics”.

I met someone who does forensics, and he gets work from both law enforcement and corporations. The corporations use him when they need to know what an employee was doing on the computer–everything from porn to corporate secrets. It sounded like this guy had more business than he could handle since it took such a specialized set of skills. Anyone can install a firewall, but not anyone can do something like pick through the Windows registry to tell you that a USB drive was plugged in right after the employee was told he was fired.